Description:
Responsibilities Define and implement Vietnams end-to-end marketing operations strategy , aligned with regional/global direction. Lead digital-first initiatives across performance marketing, SEO, CRM, automation, paid media (Meta, Google, TikTok), and website management. Build and execute annual and quarterly marketing calendars, campaigns, and investment plans . Oversee cross-functional execution across Content Social Media, Event Operations, Digital Marketing, and Contact Center. Drive innovation by piloting new channels, partnerships, and technologies with potential to …