Powered by the vision of connecting businesses worldwide to transact with ease, Henatenn is an Integrated Omni-channel Commerce and Supply Chain Solutions Enabler that Harnesses Evolving Technological Innovations.

The group comprises three distinct affiliates that offer a comprehensive range of solutions for the beauty and fragrances industry to include:

• NEFERTI: Channel distribution partner
• DTB: Market expansion solutioning
• NOVELA: Premium retailer

Customer-centricity and Warmth are deeply ingrained in the Henatenn DNA. Relationships with partners and customers are highly valued, with many lasting over a decade – one of the key reasons why the company has enjoyed sustainable growth through the years.

Internally, it translates to being an equal opportunity and nurturing organisation. Henatenn invests in its employees, giving them room to be creative, grow and excel, which has resulted in a high-performance team that stands united and collaborative. Everyone is empowered to overcome challenges and celebrating success together has become a part of its culture.

Henatenn has in less than ten years, grown from 2 people to over 150 employees. In 2019, the company acquired its building to increase efficiencies in both B2B and B2C E-commerce.

With an established unique supply chain and distribution system that solidified over the years through continual innovation and customer interaction, the group has seen revenues exceed SGD 100 million annually.

In the last decade, the group has successfully planted its footprint outside its Singapore headquarters, Henatenn is on-track to achieving its dream of global omni-presence.