Senior Product Manager (FMCG)

Job Title: Senior Product Manager (FMCG)
Location:  Bangkok, Thailand

Purpose of the Role

This position is responsible for leading the brand and commercial strategy for the Specific products. The role involves managing end-to-end brand strategy, execution, performance monitoring, and innovation to drive growth and brand equity in a dynamic consumer market.

Key Responsibilities

1. Brand & Commercial Strategy

• Set the long-term commercial direction for the product portfolio with clear objectives, growth priorities, and category/channel focus.

• Translate brand vision into executable strategies across product innovation, design, communication, pricing, and distribution.

• Manage brand portfolio to align with consumer and business goals.

• Own the brand P&L and marketing budget to ensure effective and efficient investment aligned with company strategy.

• Conduct post-campaign reviews to assess performance against KPIs and optimize future planning.

2. Consumer & Market Insight

• Continuously explore consumer behaviors, drivers, and pain points to uncover strategic insights.

• Monitor market trends, competitive landscape, and brand performance to identify risks and opportunities.

• Utilize social and digital analytics tools to extract insights, guide brand messaging, and shape innovation.

• Turn data from multiple sources into actionable brand and business recommendations.

3. Consumer Engagement & Connections

• Lead the planning of consumer connection strategies and customer journey across various touchpoints.

• Build messaging and positioning strategies that shift consumer perceptions and behaviors.

• Define success metrics for consumer engagement and track ROI for all brand campaigns.

• Stay informed on emerging digital trends and integrate them into brand activation plans.

• Collaborate across internal functions and with external agencies to ensure holistic execution across retail, e-commerce, and offline channels.

Qualifications and Experience

• Bachelors degree or higher (Marketing or related field preferred).

• Minimum 10 years of experience in FMCG brand or product management.

• Demonstrated success in brand building, strategic planning, and multi-channel

  campaign execution.

• Proficiency in market analysis tools (e.g., Nielsen, Kantar, Brand Tracking).

• Strong analytical mindset with the ability to derive insights and develop 

  solutions.

• Proven project management skills, capable of juggling priorities and tight

  deadlines.

• Exceptional collaboration, leadership, and stakeholder management skills.

• Bilingual in Thai and English (spoken and written).

• Experience managing P&L and marketing budgets with an emphasis on ROI.

• Confident in communication, negotiation, and delivering presentations.

• Self-starter with a drive to meet and exceed business objectives.   
  
  Send your updated CV to pongsakorn@wkr.co.th