Responsibilities:

• Develop and execute a comprehensive sales strategy
• Recruit, lead, and manage a high-performing sales team, fostering a culture of achievement and exceeding sales targets.
• Identify and qualify new business opportunities within the food and beverage industry across the region.
• Build strong relationships with key decision-makers at major beverage companies in ASEAN.
• Negotiate and close high-value contracts with new and existing clients manufacturers and distributors.
• Conduct market research and analysis to identify market trends, customer needs and competitors' activity
• Develop and implement effective pricing strategies to optimize revenue growth.
• Manage and oversee sales forecasting and budgeting processes
• Manage and mentor sales team members, providing ongoing coaching and development opportunities.
• Collaborate cross-functionally with marketing, production, R&D and logistics teams to ensure seamless customer service.

Qualifications:

• Minimum 10+ years of experience in sales leadership within the B2B beverage industry, preferably focusing on ingredients and raw materials for the food and beverage markets.
• Proven track record of exceeding sales targets and achieving revenue growth in a competitive environment.
• Demonstrated experience in developing and implementing successful sales strategies for new market expansion.
• Strong understanding of the Asian beverage market.
• An extensive network of contacts within the beverage industry.
• Excellent communication, presentation, and negotiation skills.
• Fluency in English and Thai, with additional language skills.
• Strong analytical and problem-solving skills.
• Ability to travel extensively, mainly, but not only, in Asia

Desired Skills:

• Experience working with a Thai-based multinational company.
• Knowledge of regulatory requirements for importing and exporting beverage ingredients.
• Understanding of cultural nuances in conducting business across diverse markets.