• Manage overall digital marketing strategies
• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, social media, ads and display advertising campaigns, in line with business priorities
• Develop strategic communications plans for engagement, promotional dissemination to relevant target audience of brand and marketing content, including planning, implementation and tracking of digital marketing campaigns
• Conduct research on market trends, brands audiences and competitors, and end-to-end customer journey to drive engagements and conversions
• Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
• Analyse digital marketing analytics reports and share insights with the team to develop optimisation plans
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) for clients and internal consumption
• Lead the department and support each team member to meet individuals KPIs

Requirements

• Bachelors degree in Marketing or related field
• At least 3 years experience in Digital Marketing industry
• Strong hands-on experience with organic search tools such as Google Analytics, Google Search Console, WordPress, Ahrefs, ScreamingFrog, SE Ranking, and other SEO platforms
• Strong in SEO / SEM + SMA
• Experience with CRM systems and HubSpot will be an added advantage