Job Overview:

Our client is seeking a highly skilled and experienced Senior Performance Marketing Manager to lead our performance marketing efforts and drive measurable business growth. The ideal candidate will have a deep understanding of digital marketing strategies, a proven track record in managing and optimizing multi-channel campaigns, and the ability to lead a team to achieve outstanding results. This role is critical in scaling our customer acquisition efforts, optimizing marketing spend, and ensuring the highest possible return on investment.

Responsibilities:

• Strategy Development: Lead the development and execution of comprehensive performance marketing strategies across multiple digital channels, including but not limited to, paid search, display, affiliate marketing, and email campaigns.
• Campaign Management: Oversee the planning, creation, execution, and optimization of marketing campaigns. Ensure alignment with business goals, target audience needs, and market trends.
• Team Leadership: Manage and mentor a team of performance marketing specialists, providing guidance, support, and professional development to ensure high performance and continuous improvement.
• Data Analysis & Reporting: Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Prepare and present detailed reports on KPIs, ROI, CPA, LTV, and other key metrics to senior leadership.
• Budget Management: Effectively manage and allocate the performance marketing budget, ensuring that all campaigns are executed within budget and deliver a high return on investment.
• Optimization & A/B Testing: Lead the implementation of A/B testing and other optimization techniques to continuously improve campaign performance, including testing of creatives, targeting strategies, bidding, and landing pages.
• Cross-functional Collaboration: Collaborate closely with creative teams, data analysts, product managers, and other stakeholders to ensure campaigns are integrated and aligned with overall business objectives.
• Market Research & Trend Analysis: Stay up-to-date with the latest digital marketing trends, tools, and industry best practices. Use this knowledge to drive innovation and maintain a competitive edge in the market.
• Technology & Tool Management: Oversee the use and integration of marketing tools and technologies (e.g., Google Analytics, Google Ads, Facebook Ads Manager) to streamline processes and enhance campaign performance.
• Customer Journey Optimization: Develop and execute strategies to optimize the customer journey from awareness through conversion and retention, ensuring a seamless and effective experience for all users.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 5+ years of experience in performance marketing, with a proven track record of managing large-scale, multi-channel digital marketing campaigns.
• Demonstrated success in driving significant business results through performance marketing strategies.
• Strong leadership skills with experience in managing and developing a high-performing marketing team.
• Advanced knowledge of digital marketing platforms and tools, including Google Ads, Facebook Ads, Google Analytics, and other relevant software.
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Exceptional project management skills with the ability to manage multiple campaigns and projects simultaneously.
• Strong communication skills, with the ability to effectively convey complex ideas and strategies to various stakeholders.
• High level of creativity and strategic thinking, with a customer-centric approach to marketing.
• Experience in optimizing the customer journey and improving conversion rates across different stages of the funnel.

Why Join this company:

• Opportunity to work in a fast-paced, dynamic environment with a team of passionate professionals.
• Be part of a company that values innovation, creativity, and results.
• Competitive salary and benefits package, including AWS and performance bonus.
• Room for growth and career advancement.

Tan Choon Hau

EA Licence No:18C9251

EA Reg ID: R1988835