Job Summary:

The Social Media Specialist is responsible for managing social media platforms, creating compelling content, and driving audience engagement. This role focuses on building brand awareness, tracking performance metrics, and optimizing campaigns to ensure consistent growth and interaction across various social channels. Strong communication, creativity, and technical skills are key to success in this position.

Key Responsibilities:

Content Creation and Management:

- Develop and curate engaging and high-quality content for social media

platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).

- Manage the social media content calendar and ensure timely posting across

all platforms.

- Create multimedia content (e.g., graphics, videos, photos) that aligns with

the brands voice and strategy.

Social Media Strategy:

- Implement social media strategies to increase brand awareness,

engagement, and lead generation.

- Monitor social media trends, competitor activities, and audience

preferences to optimize content.

Community Engagement:

- Respond to comments, messages, and inquiries promptly to build

relationships with followers and potential customers.

- Engage with users, influencers, and online communities to grow the brands

presence and foster loyalty.

Advertising and Promotions:

- Create and manage social media advertising campaigns (e.g., Facebook Ads,

Instagram Ads).

- Monitor ad performance and optimize campaigns for better ROI.

Qualifications:

- Bachelors degree in Marketing, Communications, or a related field.

- Minimum of 3 years of experience in social media management or digital marketing.

- Proven track record of growing social media accounts and delivering measurable results.

- Strong understanding of social media platforms (Instagram, LinkedIn) and their respective algorithms.

- Proficiency in social media management tools and analytics tools.

- Excellent communication and writing skills.

- Experience with paid social media advertising.

- Creative mindset and attention to detail.

Preferred Skills:

-Bilingual (Arabic and English) preferred

Specifications: 

• Age: 23-30
• Nationality: Lebanese
• Gender: Female
• Years of Experience: Over 4 years

Required Skills:

• Leadership
• Communication
• Time Management
• Technical Skills
• Computer Skills