Overview

Our client is a local Malaysian F&B brand. We are seeking a strategic CEO with full responsibility for the company's P&L and overall performance, leading the company through a period of transformation. Our mission is to restore profitability, revitalize the brand, and ensure long-term sustainable growth.

Key Responsibilities

1. Strategic Leadership and Transformation Management:

• Develop and execute a robust business transformation strategy to ensure the company returns to profitability within the agreed timeframe.
• Conduct comprehensive business reviews to diagnose issues, identify improvement opportunities, and implement corrective action plans.
• Develop a strategic vision and overall brand plan to ensure all departments align towards common goals.

2. Financial and Commercial Responsibilities:

• Have full P&L responsibility for the entire business. Drive initiatives to maximize revenue, control costs, and improve EBITDA margins.
• Analyze financial and operational data, provide accurate business performance updates to the Board, and propose data-driven improvement plans.
• Identify and implement cost-effective measures across the entire value chain without compromising product quality or customer experience.

3. Operational Excellence:

• Oversee all daily operations to ensure exceptional quality, service, safety, and cleanliness.
• Streamline and strengthen standard operating procedures (SOPs) to improve efficiency, consistency, and compliance.
• Leverage technology and operational toolkits to monitor performance and drive continuous improvement.

4. Team Leadership and Organizational Development:

• Lead, coach, and motivate the team to foster a culture of accountability, engagement, and high performance.
• Build and develop a strong leadership team to provide clear direction and support to all functional leaders.
• Implement talent development programs to reduce employee turnover and develop future leaders.

5. Brand, Marketing, and Customer Experience:

• Revitalize the brand in the Malaysian market, ensuring brand consistency and strengthening its competitive position.
• Develop and execute effective marketing and promotional programs to increase customer traffic, increase average transaction value, and foster loyalty.

6. Store Development and Business Growth:

• Evaluate and optimize the existing store portfolio.
• Lead the strategic expansion plan for new stores, managing the end-to-end process from store acquisition to project execution, ensuring projects are completed on time, within budget, and meet quality standards.

Qualifications and Experience

1. Bachelor's degree in business, management, or a related field; advanced degrees preferred.
2. At least 10 years of senior leadership experience, including at least 5 years as CEO, regional director, or general manager in the fast food, restaurant, or retail industries.
3. Proven track record of successfully turning around businesses and achieving profitability.
4. Deep expertise in operational excellence, cost efficiency, and franchise management preferred.
5. Ability to build, lead, and motivate large teams and foster a resilient, high-performance culture.
6. Excellent leadership and people management skills.