Job overview:

We are looking for a creative marketing manager for Malaysia's leading e-cigarette brand. You will be responsible for developing and implementing a full range of marketing strategies to increase brand awareness, drive product sales growth, and expand our share in the local and international markets.

Responsibilities:

Brand building and promotion

• Develop and implement brand strategies to enhance brand awareness and reputation in the local and international markets.
• Manage brand image and ensure that all marketing materials are in line with the brand tone.
• Plan and execute online and offline brand activities.

Digital Marketing and Social Media Management

• Lead the digital marketing team to optimize the performance of channels such as SEO/SEM, email marketing, etc.
• Analyze market data and adjust marketing strategies to increase user engagement and conversion rate.

Market Research and Competition Analysis

• Monitor industry trends, consumer behavior and competitor dynamics, and provide market insight reports.
• Adjust product positioning, pricing strategies and promotions based on research results.

Sales Support and Channel Marketing

• Work closely with the sales team to develop promotional activities and channel incentive plans to drive B2B and B2C sales.
• Provide marketing support to distributors and retailers (such as POS materials, training, joint promotions, etc.).

Compliance and Risk Management

• Ensure that all marketing activities comply with e-cigarette regulations in Malaysia and target markets.
• Work with the legal team to avoid potential legal risks.

Requirements:

• More than 5 years of marketing experience, e-cigarette, FMCG, tobacco or related industries are preferred.
• Proficient in digital marketing (social media, content marketing, SEO/SEM).
• Excellent creative ability and brand management experience.
• Data analysis ability (familiar with Google Analytics, social media analysis tools).
• Excellent team management ability.