Job Description: Sales Training Consultant

Date: 19/05/2025 Grade & Level: 4 Reporting Line: Sales & Marketing GM Function: Sales & Marketing

Role Summary:

A Sales Training Consultant is a pivotal and practical position responsible for leading, managing, and developing the capabilities to design and deliver specialized training programs for sales teams aimed at enhancing their efficiency, improving selling and negotiation skills, and boosting their ability to achieve performance goals. The role includes assessing training needs, preparing training content, conducting workshops, and monitoring training outcomes to ensure the desired impact at the level of the sales team.

Responsibilities include, but are not limited to:

Analysis of Sales Training Needs:

• Conduct comprehensive analyses to identify skill gaps within the sales team.
• Collaborate with sales managers to determine training priorities based on performance indicators and market shifts.
• Review performance results and reports to effectively guide training interventions.

Development, Design, and Implementation of Training Programs:

• Design and implement practical and integrated training programs that include skills in sales, negotiation, persuasion, customer relations, time management, and closing strategies.
• Develop internal training content that aligns with the nature of the products/services offered.
• Prepare modern training materials (presentations, manuals, brochures, videos, evaluations) in an interactive and engaging style.

Training and Workshops:

• Conduct in-person or remote training sessions using interactive methods such as role-playing, demonstrations, and case studies.
• Train new sales representatives as part of onboarding programs.
• Provide advanced training for high-performing employees within talent and leadership development programs.

Measuring and Evaluating Training Effectiveness:

• Design pre-training and post-training evaluation tools to measure the impact of programs on performance.
• Collect feedback and analyze training results to determine the degree of effectiveness and possible improvements.
• Submit reports to senior management that clarify the development of team competencies and the impact of training on performance indicators.

Building Sustainable Capacities:

• Work on establishing a sustainable internal training model that enhances a culture of continuous learning within sales teams.
• Prepare "trainers from within the team" (Train the Trainer) to expand the training impact.
• Keep up with global developments in the field of sales training and selling, and apply best practices.
• Perform any other tasks assigned by the line manager within the scope of work.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Human Resources, or a related field.
• Professional certifications in training are preferred, such as:
• Certified Sales Trainer (CST)
• Train the Trainer (TTT)
• Sales Enablement Certification
• or a certificate in Learning & Development.
• At least 7 years of experience in sales, including 3 years in training or capability development.
• Advanced knowledge of sales principles and business strategies.
• High training skills with the ability to influence and persuade.
• Analytical skills in identifying performance gaps and assessing training effectiveness.
• Proficiency in designing training content using modern educational tools.
• Excellent communication skills and the ability to build effective relationships with various levels of staff.
• Proficiency in both Arabic and English, spoken and written