Marketing Manager - Outside Egypt

Position Title: Marketing Manager - Ice Cream Brand

overview: A Marketing Manager for an ice cream company is responsible for developing and executing strategies to promote the brand, drive sales, and ensure customer engagement. The role typically involves a mix of creative and analytical tasks aimed at increasing brand awareness and market share in the highly competitive ice cream industry.

Key Responsibilities:

1. Marketing Strategy Development:
   • Develop and execute comprehensive marketing plans to increase sales and brand visibility.
   • Analyze market trends, consumer preferences, and competitors to adjust strategies.
   • Identify and evaluate new growth opportunities and expansion strategies.
2. Campaign Management:
   • Design, implement, and monitor seasonal and year-round marketing campaigns.
   • Manage digital, social media, print, and in-store promotions.
   • Collaborate with advertising agencies and production teams for content creation.
3. Brand Management:
   • Ensure consistent brand messaging across all channels and touchpoints.
   • Oversee the development of packaging designs, slogans, and marketing materials.
   • Organize product launches, events, and tastings to promote new or seasonal flavors.
4. Consumer Engagement & Social Media:
   • Lead social media strategy, content creation, and community management.
   • Respond to consumer inquiries and foster a positive brand presence online.
   • Collaborate with influencers and brand ambassadors for campaigns.
5. Market Research & Analysis:
   • Conduct regular consumer and market research to track trends and identify emerging opportunities.
   • Monitor sales data and customer feedback to refine marketing initiatives.
   • Prepare reports on the effectiveness of marketing activities and suggest improvements.
6. Budget Management:
   • Oversee the marketing budget and ensure effective allocation across various channels.
   • Monitor expenses and ensure cost-efficient execution of campaigns.
7. Collaboration with Sales Team:
   • Work closely with the sales team to align marketing strategies with sales goals.
   • Develop promotional materials and support sales initiatives, including in-store promotions and retailer partnerships.
8. Event Planning:
   • Organize and attend trade shows, festivals, and pop-up events to showcase the brand.
   • Coordinate sponsorships or partnerships with events and causes that align with the brands values.

Required Skills & Qualifications:

• Proven experience in marketing, preferably within the food or consumer goods industry.
• Strong knowledge of digital marketing, social media, and advertising strategies.
• Ability to think creatively and strategically, with a keen understanding of market dynamics.
• Excellent communication, organizational, and project management skills.
• Experience with budget management and analytics.
• Proficiency in Microsoft Office, Adobe Creative Suite, and other marketing tools.
• Bachelors degree in Marketing, Business, or related field; advanced certifications are a plus.

Preferred:

• Experience in the ice cream or dessert industry.
• Familiarity with influencer marketing and event planning.

Key Attributes:

• Passionate about ice cream and the food industry.
• Strong leadership and team collaboration skills.
• Creative mindset with an ability to adapt to new trends and technologies.