Business Development

Description

We are seeking a dynamic and results-oriented Business Development professional specializing in Below-the-Line (BTL) marketing to join our vibrant team in the Marketing and Advertising industry. In this role, you will be instrumental in driving our business growth by harnessing innovative marketing strategies to build meaningful connections with our target audience. As a key player, you will identify new business opportunities, establish strong relationships with potential clients, and enhance our brand presence through effective BTL initiatives. Your expertise in market trends and consumer behavior will enable you to develop tailored marketing solutions that resonate with diverse audiences. You will collaborate closely with cross-functional teams, including creative, sales, and strategy, to implement campaigns that not only engage consumers but also drive measurable results. Your passion for storytelling and skill in executing memorable marketing experiences will be crucial in achieving our organizational objectives. If you thrive in a fast-paced environment and have a keen eye for detail paired with strategic thinking, this is the perfect opportunity for you to make a significant impact and help shape the future of our marketing endeavors.

Responsibilities

• Develop and implement BTL marketing strategies to drive brand awareness and engagement.
• Identify and pursue new business opportunities and potential partnerships within the industry.
• Conduct market research to understand consumer behavior and market trends influencing the BTL landscape.
• Collaborate with creative and marketing teams to design and execute impactful promotional campaigns.
• Create and manage budgets for BTL initiatives to ensure effective resource allocation.
• Build and maintain strong relationships with clients, stakeholders, and partners to facilitate business growth.
• Monitor and analyze campaign performance metrics and provide insights for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in business development or marketing, preferably in the BTL space.
• Strong understanding of marketing principles and strategies with a focus on customer engagement.
• Proven track record of achieving sales targets and driving business growth.
• Excellent communication and interpersonal skills, with an ability to build rapport quickly.
• Proficient in data analysis and using metrics to drive decisions and recommendations.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.