Selangor, Malaysia

Regional Digital Campaign Specialist

 Job Description:

Industry: Computer Printer Manufacturing
Location: Selangor, Malaysia
Good Remuneration Salary Package and Benefits

Job Responsibilities:

  • Plan, build, and execute regional and local B2B and B2C digital campaigns across Southeast Asia to generate MQLs and drive e-commerce sales.
  • Manage marketing lead scoring, segmentation, and qualification processes using Salesforce Pardot (Marketing Cloud Account Engagement).
  • Collaborate with inside and field sales teams to manage MQLs and monitor lead funnel performance.
  • Manage paid media budgets and campaigns across platforms like Google Ads, LinkedIn, Meta, and Programmatic.
  • Track, analyse, and report on key campaign KPIs (CPL, CAC, ROAS, conversion rates), and continuously optimise performance.
  • Coordinate with in-country marketing teams to localise campaign messaging, assets, and strategies, and partner with regional business units for alignment.
  • Collaborate with and manage external agencies to ensure the high-quality and timely delivery of campaign projects. 

Requirements:

  • Bachelor's degree in Marketing, Communications, IT or a related field. 
  • 2-3 years of hands-on experience in digital campaign management, lead generation and marketing automation (preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot,Marketo).
  • Strong understanding of B2B and B2C buyer journeys, with experience managing multi-country campaigns and coordinating with local teams.
  • Experience managing digital campaigns across multiple countries and coordinating with local teams.
  • Proven track record in performance marketing, including paid search and paid social.
  • Data-driven professional proficient in analytics tools (e.g., Google Analytics) with the ability to translate insights into optimisation actions.
  • Excellent project management skills.

JOBID: W3XY9WYW

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.
Please send your updated cv to josie.cha@peopleprofilers.com

We regret that only shortlisted candidates will be notified
People Profilers Pte Ltd
EA Licence Number: 02C4944
Tel: 6950 9756

EA Personnel: Cha Zi Jing Josie

EA Registration Number: R24124843