Selangor, Malaysia
Regional Digital Campaign Specialist
Job Description:
Industry: Computer Printer Manufacturing
Location: Selangor, Malaysia
Good Remuneration Salary Package and Benefits
Job Responsibilities:
- Plan, build, and execute regional and local B2B and B2C digital campaigns across Southeast Asia to generate MQLs and drive e-commerce sales.
- Manage marketing lead scoring, segmentation, and qualification processes using Salesforce Pardot (Marketing Cloud Account Engagement).
- Collaborate with inside and field sales teams to manage MQLs and monitor lead funnel performance.
- Manage paid media budgets and campaigns across platforms like Google Ads, LinkedIn, Meta, and Programmatic.
- Track, analyse, and report on key campaign KPIs (CPL, CAC, ROAS, conversion rates), and continuously optimise performance.
- Coordinate with in-country marketing teams to localise campaign messaging, assets, and strategies, and partner with regional business units for alignment.
- Collaborate with and manage external agencies to ensure the high-quality and timely delivery of campaign projects.
Requirements:
- Bachelor's degree in Marketing, Communications, IT or a related field.
- 2-3 years of hands-on experience in digital campaign management, lead generation and marketing automation (preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot,Marketo).
- Strong understanding of B2B and B2C buyer journeys, with experience managing multi-country campaigns and coordinating with local teams.
- Experience managing digital campaigns across multiple countries and coordinating with local teams.
- Proven track record in performance marketing, including paid search and paid social.
- Data-driven professional proficient in analytics tools (e.g., Google Analytics) with the ability to translate insights into optimisation actions.
- Excellent project management skills.
JOBID: W3XY9WYW
All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.
Please send your updated cv to josie.cha@peopleprofilers.com
We regret that only shortlisted candidates will be notified
People Profilers Pte Ltd
EA Licence Number: 02C4944
Tel: 6950 9756
EA Personnel: Cha Zi Jing Josie
EA Registration Number: R24124843