About the Role

We are seeking a detail-oriented and performance-driven Digital Marketing Specialist to plan, execute, and optimize programmatic advertising campaigns. This role requires hands-on experience with DSP platforms and a strong understanding of digital performance marketing strategies to help achieve business objectives.

Key Responsibilities

• Plan, setup, launch, execute and optimize end-to-end programmatic ad campaigns across DSP platforms (e.g. Google Ads, DV360, Taboola).
• Collaborate with internal teams and align media strategies with business goals to maximize ROI and achieve KPIs.
• Monitor campaign performance, identify trends, and implement optimizations to meet KPIs (CTR, CPA, ROAS, etc.)
• Analyze past and current campaign data to identify trends, insights, and performance gaps, and make strategic adjustments accordingly.
• Proactively recommend new tactics, technologies, and strategies to improve performance and participate in A/B tests to assess creative, audience targeting, and bidding strategies
• Report on campaign performance and provide actionable insights
• Share knowledge and best practices with team members; Stay updated on digital media trends, evolving platform capabilities, and best industry practices.

Requirements

• Diploma or Degree in Digital Marketing, Marketing, Business, or a related field.
• Minimum 2 year of hands-on experience with programmatic media buying (Google Ads, DV360, Taboola, or similar platforms).
• Google Ads Certified and proficient in Google Ads, Google Analytics, and SEM strategies.
• Strong knowledge of direct buying, display advertising, and retargeting best practices. Skilled in using Googles media buying tools to drive campaign performance.
• Proven track record in executing data-driven advertising campaigns. Detail-oriented with strong analytical skills; open to feedback, self-motivated, and not afraid to ask questions when in doubt.
• Proactive, articulate, and able to work independently as well as in a team environment

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Alternatively, you may wish to email your resume in a detailed Word format to debbie@peopleprofilers.com

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd, 20 Cecil Street, #08-09 PLUS Building, Singapore 049705

Tel: 6950 9748

http://www.peopleprofilers.com

debbie@peopleprofilers.com

Consultant in charge: So Boon Shyen, Debbie

EA Licence Number: 02C4944

Registration Number: R1111376