Singapore

Key Account Manager

 Job Description:

  • Responsible for managing the accounts in his/her portfolio including tailoring promotional strategies to achieve his/her sales target, executing channel/brand plans and maximize return on promotional investments in line with the company objectives and strategies.
  • To supervise the development of tactical plans to meet sales, and merchandising objectives and to ensure effective implementation. 
  • Formulate account specific promotional strategies for each customer in assigned portfolio towards achieving the assigned sales target by incorporating sales/brand plans.
  • Other key task inclusive of execution, monitoring, and evaluation of promotional plans. He/she should initiate business review with the customer through a formal. Minimum 4 review session annually with key retailers through on a quarterly basis.
  • To ensure that the set target of products distribution, shelf presentation and merchandising are being met and constantly maintained.
  • Ensure optimum ROI and investing within allocated promotional funds.
  • Drive towards meeting distribution objectives for existing and new products.
  • To monitor and control all budgeted expenditure and ensure cost effective spend to optimize benefit gained from allocated funds and all the company owned assets.
  • Participate in the drafting and lead 1st round of annual Trading Terms negotiation with relevant key retailers.
  • Provide forecast input to sales planning department for shipment/production planning.
  • To train and coach the sales force through established systems and procedures. Always lead by example so as to ensure a highly motivated team whose quality and potential are at maximum level.
  • To ensure that sales objective for the sales department is communicated to the sales force and maintain a concerted effort from the team by reviewing and appraise their sales objectives at regular intervals
  • To develop and implement innovative tactical plans jointly with sales planning and to ensure the on-going category development; and also to anticipate future business trends and business opportunities.