Key Responsibilities

1. Commercial & Sales Leadership

• Drive overall retail revenue, profitability, and same-store sales performance
• Develop and execute sales strategies, promotional campaigns, and pricing frameworks
• Establish, track, and optimize KPIs across outlets (conversion rates, basket size, upselling effectiveness, etc.)

2. Retail Transformation & Brand Repositioning

• Lead the strategic shift from tyre retail to full automotive service centres
• Segment retail formats (premium vs. mass market) and tailor service offerings accordingly
• Oversee outlet upgrading initiatives including store layout redesign and customer journey improvements

3. Operational Excellence

• Standardize and implement best-in-class SOPs across all outlets
• Improve workflow efficiency, turnaround times, and service quality
• Optimize manpower planning, rostering, and productivity metrics

4. Product & Service Expansion

• Broaden service offerings to include vehicle maintenance, repair services, and fleet solutions
• Identify and introduce new revenue streams beyond traditional tyre sales
• Partner closely with procurement teams on product assortment, pricing strategy, and margin optimization

5. Digital & Omnichannel Strategy

• Lead the development of e-commerce and omnichannel retail capabilities
• Integrate seamless online-to-offline customer journeys (online booking, transparent pricing, service tracking)
• Drive digital marketing initiatives to increase customer acquisition, traffic, and conversion rates

6. Leadership & Talent Development

• Lead, mentor, and develop outlet managers and frontline teams
• Foster a strong performance culture with clear accountability and targets
• Oversee talent acquisition, capability development, and retention of high-performing staff

7. Partnerships & Business Development

• Build and manage partnerships with corporate clients, insurers, and fleet operators
• Identify strategic alliances to expand service demand and customer traffic
• Explore new business opportunities to strengthen market positioning

Requirements

• Proven leadership experience managing multi-outlet retail operations
• Strong track record in driving sales growth and leading business transformation initiatives
• Experience in automotive, mobility services, or related industries is highly advantageous
• Highly commercial, hands-on, and results-oriented leadership style
• Strong stakeholder management, people leadership, and execution capabilities

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word/pdf format to delwin.lim@peopleprofilers.com

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

Tel: 6950 9754

EA Registration Number: R24124723

EA licence number 02C4944

EA Personnel: Delwin Lim Jun Jie