Role Purpose

Lead and optimize Elfaleh's organic search performance by improving website visibility, increasing qualified organic traffic, and supporting e-commerce growth through effective SEO strategies and best practices.

Key Responsibilities

Develop and execute SEO strategies to improve organic rankings, qualified traffic, and conversions.

Conduct keyword research and identify growth opportunities across product categories, landing pages, and content.

Monitor and optimize on-page SEO elements, including metadata, headings, internal linking, content structure, URLs, and schema markup.

Coordinate with developers and external partners to implement technical SEO recommendations.

Conduct regular website SEO audits to identify and resolve technical issues affecting search performance.

Monitor website indexing, crawlability, site speed, mobile performance, and Core Web Vitals.

Track keyword rankings, organic traffic, conversion rates, revenue, and other relevant SEO KPIs.

Collaborate with Content, E-Commerce, and Marketing teams to ensure SEO best practices are implemented across digital assets.

Manage and optimize local SEO initiatives where applicable.

Analyze competitors and search market trends to identify opportunities for improving organic visibility and performance.

Prepare weekly and monthly SEO performance reports with clear insights, recommendations, and action plans.

Stay updated on search engine algorithm updates, industry trends, AI developments, and SEO best practices.

Utilize AI-powered SEO tools to improve keyword research, content optimization, technical analysis, reporting, and overall workflow efficiency.

Requirements & Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business Administration, IT, or a related field.

5–8 years of experience in SEO, with proven experience managing SEO projects or initiatives.

Strong understanding of Technical SEO, On-Page SEO, and Content SEO.

Hands-on experience with SEO and analytics tools, including:

• Google Search Console
• Google Analytics 4 (GA4)
• SEMrush

Strong knowledge of website structures, indexing, crawling, redirects, XML sitemaps, canonical tags, and schema markup.

Experience working with e-commerce websites is highly preferred.

Strong analytical and problem-solving skills, with the ability to translate SEO data into actionable recommendations.

Strong understanding of SEO performance metrics and reporting.

Ability to manage multiple projects, prioritize tasks, and coordinate effectively with different stakeholders.

Strong attention to detail and a results-driven mindset.

Strong Arabic and English communication skills.

Familiarity with AI-powered SEO and content optimization tools is preferred.