Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Ensure brand consistency across all marketing channels, communications, and customer touchpoints.
• Coordinate cross-functionally with internal teams to ensure alignment on brand-related initiatives.
• Monitor and analyze brand performance, campaign effectiveness, and return on investment (ROI).
• Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive positioning.
• Plan, execute, and evaluate ATL, BTL, and TTL marketing campaigns.
• Manage influencer marketing campaigns and brand activation initiatives.
• Oversee SEO, digital analytics, and performance optimization activities.
• Manage media planning, buying, and marketing budgets effectively.
• Track competitor activities and recommend strategies to strengthen market position.
• Prepare regular reports and present marketing performance insights to management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of experience in Brand Management, Marketing, or a related role.
• Experience within the FMCG, Food & Beverage, Quick Service Restaurant (QSR), or Marketing Agency sectors is highly preferred.

Skills & Competencies

• Strong understanding of branding principles and marketing strategy.
• Experience managing ATL, BTL, and TTL campaigns.
• Knowledge of digital marketing, SEO, media buying, and marketing analytics.
• Experience with influencer marketing and brand activation campaigns.
• Strong analytical skills with the ability to interpret data and measure campaign performance.
• Excellent project management and organizational skills.
• Strong communication, presentation, and stakeholder management abilities.
• Creative thinking with a commercial mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Experience working in the food, restaurant - Fast food .
• Familiarity with digital marketing platforms, Google Analytics, Meta Business Suite, and marketing performance tools.