Digital Marketing Manager

Role Purpose

Lead the execution, optimization, and performance of Elfaleh's digital marketing activities across all relevant online channels to drive traffic, customer acquisition, engagement, and sales. Ensure digital campaigns are delivered efficiently, continuously optimized, and aligned with overall business objectives.

Key Responsibilities

• Plan, execute, monitor, and optimize digital marketing campaigns across Meta, Google, TikTok, Snapchat, and other relevant digital platforms.
• Continuously optimize campaign budgets, audience targeting, creative performance, placements, and bidding strategies to maximize ROI and ROAS.
• Manage paid media budgets and ensure efficient allocation of spend across channels based on performance and business priorities.
• Track, analyze, and report on key digital marketing KPIs including ROAS, CPA, CPC, CPM, CTR, conversion rate, customer acquisition, and revenue contribution.
• Prepare weekly and monthly performance reports, translating campaign data into clear insights, recommendations, and actionable optimization plans.
• Support the development and execution of digital marketing strategies, promotional calendars, seasonal campaigns, and commercial initiatives.
• Coordinate with internal teams to ensure campaigns, promotions, content, and marketing activities are delivered accurately and on schedule.
• Work closely with the E-Commerce team to improve website traffic, conversion rates, customer journeys, and overall online sales performance.
• Collaborate with the Creative team to develop and deliver high-performing campaign creatives, ensuring assets are aligned with platform requirements and campaign objectives.
• Support SEO, email marketing, SMS, and WhatsApp marketing initiatives in collaboration with relevant stakeholders.
• Monitor competitors, market trends, consumer behavior, and emerging digital marketing opportunities to identify new growth opportunities.
• Ensure accurate implementation and ongoing monitoring of digital tracking tools, including GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Identify and implement opportunities for A/B testing across audiences, creatives, campaigns, landing pages, and customer journeys.
• Monitor landing-page performance and collaborate with relevant teams to improve user experience, conversion rates, and campaign efficiency.
• Maintain strong coordination with internal stakeholders and external partners where required to ensure smooth campaign execution and performance.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 5–8 years of professional experience in Digital Marketing, including at least 1–2 years in a senior or supervisory role.
• Strong hands-on experience managing paid campaigns across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other relevant platforms.
• Strong understanding of Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, conversion tracking, attribution, and digital measurement.
• Proven experience managing digital marketing budgets and optimizing campaigns based on performance data.
• Strong analytical and problem-solving skills, with the ability to interpret performance data and translate insights into actionable decisions.
• Good understanding of the digital marketing funnel, customer acquisition, conversion optimization, and performance marketing principles.
• Familiarity with SEO, email marketing, CRM, WhatsApp/SMS marketing, and marketing automation is preferred.
• Experience working with e-commerce businesses, retail brands, or consumer-focused businesses is highly preferred.
• Strong communication, project management, and stakeholder management skills.
• Ability to manage multiple campaigns, channels, budgets, and deadlines simultaneously in a fast-paced environment.
• Strong commercial mindset with a focus on measurable business results, growth, and return on marketing investment.