Role Purpose

Develop high-impact marketing copy that effectively communicates Elfaleh's brand message across digital and offline channels, ensuring consistency, creativity, and alignment with business objectives while driving customer engagement and supporting commercial growth.

Key Responsibilities

Write compelling copy for social media, website content, email campaigns, SMS, WhatsApp, and digital advertisements.

Create product descriptions, landing page content, banners, and promotional messaging for e-commerce campaigns.

Develop creative campaign concepts, taglines, headlines, and marketing messages.

Ensure all content aligns with the company's brand voice, tone, and communication guidelines.

Proofread and edit content to ensure accuracy, consistency, clarity, and high quality.

Collaborate with the Marketing, Creative, and E-Commerce teams to develop campaign concepts and marketing content.

Adapt copy for different audiences, platforms, customer segments, and marketing objectives.

Support seasonal campaigns, product launches, promotional events, and other commercial initiatives with creative copy.

Conduct basic research on products, competitors, customers, and industry trends to develop relevant and effective content.

Work closely with designers and other creative team members to ensure copy and visual assets work effectively together.

Contribute to the development and maintenance of consistent brand messaging across all customer touchpoints.

Utilize AI-powered writing and content tools to improve productivity, research, ideation, and content quality while maintaining originality and brand consistency.

Requirements & Qualifications

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

3–5 years of experience in copywriting, content writing, advertising, or digital marketing.

Excellent Arabic and English writing, editing, and communication skills.

Strong understanding of digital marketing, e-commerce, social media, and customer-focused content.

Proven ability to write persuasive marketing copy for different channels, audiences, and campaign objectives.

Excellent proofreading and attention-to-detail skills.

Strong creativity, storytelling, and concept development abilities.

Ability to adapt writing style and tone according to different brands, campaigns, and target audiences.

Strong understanding of brand voice, tone of voice, and marketing communications.

Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Strong collaboration and communication skills, with the ability to work effectively with Marketing, Creative, and E-Commerce teams.

Familiarity with AI-powered writing and content creation tools is preferred.