About the Client

Our client is a leading manufacturing company specializing in security solutions, locking systems, and door accessories. With over 75 years of industry experience, the company has built a strong reputation as a trusted market leader in Egypt and has expanded its presence regionally and globally. Their diverse product portfolio serves residential, commercial, administrative, tourism, educational, and high-security sectors, with a mission to provide reliable protection solutions that secure what matters most.

Job Title

Product Marketing Manager Engineer

Job Summary

Our client is seeking a strategic and technically skilled Product Marketing Manager Engineer to lead product marketing initiatives and drive successful go-to-market strategies. The ideal candidate will combine engineering knowledge with strong marketing expertise to develop product positioning, manage launches, conduct market analysis, and create impactful sales enablement materials. This role requires close collaboration with Product Management, Sales, and Marketing teams to maximize product adoption and business growth.

Key Responsibilities

Product Marketing Strategy & Positioning

• Develop and execute product positioning, messaging, and value propositions aligned with customer needs and market opportunities.
• Define go-to-market strategies to support product launches and market expansion.
• Translate technical product features into clear customer benefits and compelling marketing messages.
• Act as a product advocate internally and externally, representing product value and market potential.

Market Research & Competitive Analysis

• Conduct market research to identify customer needs, industry trends, and growth opportunities.
• Analyze competitor offerings, pricing strategies, and market positioning.
• Gather and analyze customer feedback to improve product strategies and marketing approaches.
• Use market insights to support product roadmap decisions.

Product Launch & Sales Enablement

• Plan and execute product launches in collaboration with Product Management, Sales, and Marketing teams.
• Develop sales enablement materials, including presentations, product guides, case studies, and competitive battle cards.
• Create marketing assets such as datasheets, whitepapers, website content, and promotional campaigns.
• Support demand generation activities to increase product awareness and revenue growth.

Cross-Functional Collaboration

• Work closely with Product Management teams to align product strategies with market requirements.
• Collaborate with Sales teams to support customer engagement and improve sales effectiveness.
• Coordinate with marketing teams to develop campaigns that drive product adoption.
• Engage with customers, partners, and prospects to understand market needs and communicate product value.

Performance Analysis

• Monitor product performance, customer insights, and market trends.
• Analyze data to evaluate campaign effectiveness and identify improvement opportunities.
• Provide recommendations to enhance product marketing strategies and business outcomes.

Qualifications

Education

• Bachelor's degree in Engineering.
• Mechatronics or Electromechanical Engineering background is preferred.

Experience

• 6–10 years of experience in Product Marketing, Technical Marketing, Product Management, or a related role.
• Proven experience developing go-to-market strategies and product positioning.
• Experience working with B2B or B2C marketing environments.
• Previous experience in manufacturing, industrial products, security solutions, or technical products is highly preferred.

Required Skills

• Strong understanding of market research, positioning, messaging, and go-to-market strategies.
• Ability to understand technical products and communicate their value effectively.
• Excellent written and verbal communication skills.
• Strong analytical mindset with the ability to use data for decision-making.
• Proven ability to collaborate with cross-functional teams, including Product, Sales, and Marketing.
• Strong project management and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong presentation and stakeholder management skills.

Job Details

• Position: Product Marketing Manager Engineer
• Department: Marketing / Product Management
• Industry: Manufacturing – Security Solutions & Door Accessories
• Employment Type: Full-time
• Work Mode: On-site
• Experience Level: Senior Level (6–10 years)
• Days Off: 2 days per week
• Compensation: Very attractive package