About the Client

Our client is a leading company in the automotive industry, representing and developing premium and luxury automotive brands in the Egyptian market. With a strong focus on brand growth, customer experience, retail excellence, and commercial performance, the company is seeking an experienced Brand Director to lead the strategic development, positioning, and commercial growth of a premium automotive brand in Egypt.

Job Title

Brand Director – Premium Automotive

Job Summary

Our client is seeking an experienced and commercially driven Brand Director to lead the overall development, positioning, and growth of a premium automotive brand within the Egyptian market.

The successful candidate will be responsible for defining and executing the brand strategy, driving market share and sales growth, strengthening the dealer network, enhancing customer experience, and ensuring strong financial and operational performance.

The role requires a senior automotive leader with a strong understanding of premium and luxury automotive brands, particularly the rapidly growing Chinese automotive sector. Experience launching, establishing, repositioning, or developing a Chinese automotive brand in a competitive market will be considered a significant advantage.

Key Responsibilities

Brand Strategy & Leadership

• Define and execute the overall brand strategy and long-term growth plan for the Egyptian market.
• Establish a clear and differentiated brand positioning within the premium and luxury automotive segment.
• Develop annual and long-term brand plans covering sales, marketing, product, customer experience, dealer development, and profitability.
• Ensure alignment between local brand strategy and OEM/global brand guidelines.
• Lead the overall brand identity and ensure consistent execution across all customer touchpoints.
• Monitor brand awareness, perception, consideration, and market positioning.
• Develop strategies to build brand equity, customer loyalty, and long-term brand value.

Commercial & Sales Performance

• Take overall responsibility for achieving the brand's sales, market share, revenue, and profitability targets.
• Develop commercial strategies covering pricing, product mix, incentives, promotions, and sales channels.
• Monitor sales performance and implement corrective actions where required.
• Identify opportunities to increase market penetration and expand the customer base.
• Collaborate closely with sales leadership and dealer partners to maximize retail performance.
• Develop strategies to optimize vehicle inventory, sales velocity, margins, and profitability.
• Ensure commercial decisions support both short-term performance and long-term brand positioning.

Dealer Network & Retail Excellence

• Lead the strategic development and performance management of the brand's dealer network.
• Establish dealer performance standards, commercial KPIs, and business plans.
• Monitor showroom performance, lead conversion, test drives, customer experience, and sales productivity.
• Work closely with dealer principals and senior management to address performance gaps.
• Support dealer network expansion and identify opportunities for new locations and strategic partnerships.
• Ensure all dealerships consistently deliver the required premium customer experience and brand standards.

Marketing & Brand Communication

• Lead the development and execution of the annual marketing and communications strategy.
• Oversee brand campaigns, product launches, digital marketing, social media, events, PR, and customer engagement initiatives.
• Ensure all communication reflects the brand's premium positioning and global identity.
• Develop effective customer acquisition and retention strategies.
• Work with marketing teams and agencies to maximize campaign effectiveness and ROI.
• Monitor digital performance, customer engagement, and brand sentiment.
• Build strong brand awareness and consideration among target premium automotive customers.

Customer Experience

• Own the overall customer experience strategy across sales, service, and digital touchpoints.
• Develop initiatives to improve Customer Satisfaction Index (CSI) and Net Promoter Score (NPS).
• Monitor customer feedback and identify opportunities to improve the customer journey.
• Ensure premium service standards are consistently implemented across the dealer network.
• Collaborate with sales and aftersales teams to strengthen customer retention and loyalty.

Business Development & Market Expansion

• Identify new opportunities for brand growth and market expansion.
• Develop market-entry strategies for new products, segments, and business opportunities.
• Support the launch and establishment of new models and product lines.
• Build strong relationships with OEM leadership, dealers, strategic partners, and key industry stakeholders.
• Represent the brand at major industry, corporate, media, and customer events.
• Provide strategic recommendations to senior management based on market opportunities and business performance.

Market & Competitor Intelligence

• Maintain a comprehensive understanding of the Egyptian premium and luxury automotive market.
• Monitor the growth, positioning, pricing, product portfolios, and customer propositions of competing brands.
• Closely track emerging Chinese premium and luxury automotive brands entering and expanding in Egypt.
• Benchmark the brand against established international competitors.
• Translate market intelligence into actionable brand and commercial strategies.
• Provide regular strategic market updates and recommendations to senior management and OEM stakeholders.

Targeted Industries

• Luxury / Premium Automotive
• Automotive Retail & Dealerships
• Automotive Distribution
• Consumer Luxury Goods
• Premium Retail

Targeted Competitors

Chinese Premium & Luxury Automotive Brands

Experience with brands such as the following is highly desirable:

• Hongqi
• Zeekr
• NIO
• Exeed
• Voyah
• GAC
• Chery
• Jetour
• BYD
• Other emerging Chinese premium and luxury automotive brands

Premium & Luxury Non-Chinese Automotive Brands

Experience with established premium and luxury brands such as:

• Mercedes-Benz
• BMW
• Audi
• Porsche
• Lexus
• Volvo
• Land Rover
• Jaguar
• Genesis
• Cadillac
• Other premium and luxury automotive brands

Qualifications

Education

• Bachelor's degree in Business Administration, Marketing, Automotive Management, or a related discipline.
• MBA, Master's degree, or relevant postgraduate qualification is considered an advantage.

Experience

• 10–15 years of relevant professional experience, including at least 3–5 years in a senior brand leadership, commercial, or general management position.
• Proven experience in brand management, automotive retail, sales strategy, marketing, customer experience, dealer operations, and business development.
• Demonstrated success in developing and growing premium or luxury automotive brands.
• Strong experience managing commercial performance, budgets, profitability, and strategic business objectives.
• Experience working with automotive dealers, distributors, or OEMs is highly desirable.
• Experience with Chinese automotive brands, particularly in brand development, market entry, dealership operations, or representing a Chinese OEM, is highly desirable.
• Experience launching, establishing, repositioning, or developing a new Chinese automotive brand in a competitive market will be a strong advantage.

Required Skills

• Strong strategic brand management and leadership capabilities.
• Deep understanding of premium and luxury automotive markets.
• Strong commercial and financial acumen.
• Proven ability to drive sales growth, market share, and profitability.
• Strong understanding of automotive dealership and retail operations.
• Excellent knowledge of premium customer experience and retail standards.
• Strong marketing, digital, and brand communication capabilities.
• Excellent negotiation and stakeholder management skills.
• Strong leadership and people-management capabilities.
• Analytical and data-driven approach to decision-making.
• Strong understanding of market research, competitor analysis, and consumer insights.
• Ability to work effectively with international OEMs and senior stakeholders.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with Power BI or similar business intelligence tools.
• Familiarity with CRM and Dealer Management Systems (DMS), automotive sales platforms, and digital marketing/social media analytics platforms.
• Fluency in English is required; Arabic is highly desirable.

Preferred Qualifications

• Previous experience as a Brand Director, Brand General Manager, Commercial Director, Marketing Director, or equivalent senior automotive leadership role.
• Experience with a Chinese automotive OEM, distributor, or dealer group.
• Proven experience launching or establishing a new automotive brand in Egypt or another competitive market.
• Experience managing an automotive brand through a market-entry or rapid-growth phase.
• Strong network within Egypt's automotive retail, dealership, and distribution ecosystem.
• Experience working directly with international OEM headquarters or regional offices.
• Understanding of the competitive dynamics between Chinese, European, Japanese, and American premium automotive brands.

Key Performance Indicators (KPIs)

The Brand Director will have overall accountability for the brand's commercial, financial, operational, and customer experience performance.

Commercial & Financial KPIs

• Vehicle Sales Volume
• Market Share
• Gross Profit
• Net Profit
• EBITDA
• Operating Margin
• Budget Achievement
• Cash Flow Performance

Customer Experience KPIs

• Customer Satisfaction Index (CSI)
• Net Promoter Score (NPS)
• Customer Retention
• Customer Loyalty
• Lead Conversion

Aftersales KPIs

• Service Absorption Rate
• Workshop Productivity
• Workshop Efficiency
• Parts Gross Profit
• Parts Inventory Turnover
• Warranty Recovery Rate

Operational KPIs

• Inventory Ageing
• Vehicle Stock Turnover
• Dealer Performance
• Sales Forecast Accuracy
• Employee Retention Rate
• Employee Engagement Score

Job Details

• Employment Type: Full-time
• Department: Brand / Commercial
• Industry: Premium & Luxury Automotive
• Position Level: Director / Senior Management
• Experience Level: 10–15 years
• Reports To: Managing Director / CEO
• Location: Egypt