Media Buyer

Role Purpose

Plan, execute, monitor, and optimize paid digital advertising campaigns across multiple platforms to maximize return on investment (ROI), drive customer acquisition, and support Elfaleh's sales and marketing objectives.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, Snapchat Ads, and other relevant platforms.
• Monitor campaign performance daily and optimize audiences, bidding strategies, budgets, placements, and creatives to maximize ROAS and improve overall campaign efficiency.
• Manage paid media budgets effectively, ensuring spending remains aligned with approved media plans, campaign objectives, and performance targets.
• Conduct audience research, segmentation, prospecting, and retargeting to improve campaign performance and customer acquisition.
• Develop and execute A/B tests across creatives, ad copy, audiences, landing pages, campaign structures, and other variables to identify performance opportunities.
• Work closely with the Creative team to develop high-performing ad creatives and ensure all assets meet platform specifications and campaign requirements.
• Monitor key performance indicators including ROAS, ROI, CPA, CPC, CPM, CTR, conversion rate, revenue, and Customer Lifetime Value (CLTV).
• Prepare weekly and monthly performance reports with clear insights, recommendations, and actionable optimization plans.
• Ensure accurate implementation and monitoring of tracking tools including Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking.
• Monitor competitor advertising activities, industry trends, consumer behavior, and emerging opportunities across digital platforms.
• Stay up to date with changes to advertising platforms, algorithms, policies, features, and industry best practices.
• Collaborate with the E-Commerce, Marketing, and Creative teams to align paid media activity with broader commercial and campaign objectives.
• Identify opportunities to improve campaign structure, customer acquisition efficiency, conversion rates, and overall media performance.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 2–4 years of hands-on experience managing paid digital advertising campaigns.
• Strong practical experience with:
  • Meta Ads Manager
  • Google Ads
  • TikTok Ads
  • Snapchat Ads
• Solid understanding of campaign objectives, attribution models, audience targeting, prospecting, remarketing, conversion optimization, and paid media funnels.
• Experience using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other digital tracking and measurement tools.
• Strong analytical skills with the ability to interpret performance data and make data-driven decisions.
• Excellent understanding of digital marketing KPIs, including ROAS, ROI, CPA, CPC, CPM, CTR, conversion rate, revenue, and CLTV.
• Strong proficiency in Excel or Google Sheets for campaign reporting, budget management, data analysis, and performance tracking.
• Strong attention to detail and a performance-driven mindset.
• Ability to manage multiple campaigns simultaneously, prioritize tasks, and deliver results under tight deadlines.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.