About the Client

Elfaleh Sports House is a retail company seeking an E-Commerce UX/UI & Merchandising Specialist to optimize its e-commerce platform, improve product visibility, and enhance the overall online shopping experience.

Job Title

E-Commerce UX/UI & Merchandising Specialist

Location: Egypt Office
Department: E-Commerce
Job Level: Specialist
Employment Type: Full-Time
Experience: 3–5 Years

Job Summary

The E-Commerce UX/UI & Merchandising Specialist will be responsible for maintaining and improving the design, usability, product presentation, and overall customer experience of the company's e-commerce platform. The role focuses on optimizing website navigation, managing online merchandising, ensuring accurate product content, monitoring website quality, and identifying opportunities to improve product visibility, customer engagement, and conversion performance.

Job Responsibilities

• UX/UI & Customer Experience
  • Review and improve the overall user experience, website design, navigation, search, filters, product pages, cart, and checkout process.
  • Identify usability issues and recommend improvements based on customer behavior, analytics, and business requirements.
  • Ensure a consistent and user-friendly experience across desktop, mobile, and tablet devices.
  • Coordinate with IT and development teams to implement website improvements.
• E-Commerce Merchandising
  • Manage product presentation, prioritization, and visibility across the e-commerce platform.
  • Organize product categories, collections, landing pages, and product rankings based on commercial priorities.
  • Ensure promotional products, new arrivals, bestsellers, and strategic products receive appropriate visibility.
  • Support seasonal campaigns, promotions, and product launches.
  • Coordinate with Buying, Merchandising, and E-Commerce teams to align product visibility with stock availability and business priorities.
• Content & Product Presentation
  • Ensure product titles, descriptions, specifications, images, sizes, colors, and attributes are accurate and professionally presented.
  • Identify missing, duplicated, outdated, or inaccurate product information and coordinate corrective actions.
  • Review website banners, promotional content, landing pages, and campaign placements.
  • Maintain consistent product categorization, naming conventions, and content quality.
• Website Quality Control
  • Conduct regular website audits to identify broken links, incorrect images, pricing display issues, missing information, and navigation problems.
  • Verify website updates and ensure campaigns and promotions are published accurately.
  • Coordinate with IT and development teams to resolve technical issues.
  • Maintain a record of identified issues, corrective actions, and resolution timelines.
• Conversion & Performance Optimization
  • Monitor customer behavior and e-commerce performance indicators to identify improvement opportunities.
  • Analyze product visibility, customer journeys, search behavior, and conversion-related issues.
  • Recommend improvements to product placement, navigation, page layouts, and content presentation.
  • Support A/B testing and evaluate the impact of UX/UI and merchandising changes.
  • Provide recommendations to improve conversion rates, engagement, and product discoverability.

Key Requirements

Education

• Bachelor's degree in E-Commerce, Digital Marketing, UX/UI Design, Business, Marketing, Information Systems, or a related field.

Experience

• 3–5 years of relevant experience in e-commerce, UX/UI, online merchandising, digital retail, or website management.
• Experience working with e-commerce platforms and Content Management Systems (CMS).
• Practical understanding of e-commerce customer journeys and conversion optimization.
• Retail, fashion, footwear, sportswear, or consumer-goods e-commerce experience is preferred.

Skills

• Strong understanding of e-commerce UX/UI principles and online merchandising.
• Knowledge of product catalog management and website content management.
• Ability to interpret e-commerce data and customer behavior.
• Familiarity with Google Analytics (GA4) or equivalent analytics tools is preferred.
• Familiarity with UX/UI tools such as Figma is an advantage.
• Strong analytical, problem-solving, and attention-to-detail skills.
• Strong coordination, communication, and cross-functional collaboration skills.
• Ability to manage multiple priorities and deadlines.
• Good understanding of mobile-first e-commerce.
• Good English communication skills; Arabic is an advantage.

Key Competencies

The ideal candidate should combine a strong understanding of e-commerce UX/UI principles with commercial awareness and online merchandising expertise. They should be detail-oriented, customer-focused, and proactive in identifying website issues, improving product presentation, and enhancing the online shopping experience. The role requires close coordination with E-Commerce, Marketing, Buying, IT, Warehouse, and Customer Service teams.

Key Performance Indicators (KPIs)

• Website content accuracy and completeness.
• Product visibility and discoverability.
• Website quality and issue resolution time.
• Campaign readiness and execution accuracy.
• E-commerce conversion rate and customer engagement.
• Mobile shopping experience and navigation effectiveness.
• Merchandising compliance with approved commercial priorities.

Expected Outcomes

• A professional, visually appealing, and user-friendly e-commerce platform.
• Improved product visibility and discoverability.
• Accurate and complete product information.
• Better website navigation and customer experience.
• Faster identification and resolution of website issues.
• Improved execution of online campaigns and product launches.
• Enhanced mobile shopping experience and conversion opportunities.