Role Purpose

Manage and optimize Elfaleh's paid digital advertising campaigns across multiple platforms to drive customer acquisition, increase sales, and maximize return on advertising spend (ROAS).

Key Responsibilities

Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google Ads, TikTok Ads, Snapchat Ads, and other relevant platforms.

Monitor campaign performance regularly and optimize audiences, budgets, bidding strategies, placements, and creatives.

Manage paid media budgets in line with approved media plans, campaign objectives, and performance targets.

Conduct audience research, segmentation, prospecting, and retargeting to improve campaign performance and customer acquisition.

Plan and execute A/B tests across creatives, ad copy, audiences, landing pages, and campaign structures.

Coordinate with the Creative team to develop effective advertising creatives that meet platform requirements and campaign objectives.

Track and analyze key performance indicators including ROAS, ROI, CPA, CPC, CPM, CTR, conversion rate, revenue, and CLTV.

Prepare weekly and monthly paid media performance reports with clear insights and actionable recommendations.

Ensure accurate implementation and monitoring of tracking tools, including Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking.

Monitor competitor advertising activities, market trends, consumer behavior, and emerging paid media opportunities.

Stay updated on advertising platform changes, algorithms, policies, features, and industry best practices.

Coordinate with the E-Commerce, Marketing, and Creative teams to align paid media campaigns with business and sales objectives.

Identify opportunities to improve campaign structure, customer acquisition efficiency, conversion rates, and overall media performance.

Requirements & Qualifications

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

2–4 years of experience in paid media, performance marketing, digital advertising, or a related field.

Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and Snapchat Ads.

Good understanding of paid media funnels, campaign objectives, audience targeting, prospecting, remarketing, attribution, and conversion optimization.

Experience with GA4, Google Tag Manager (GTM), Meta Pixel, and other digital tracking and measurement tools.

Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

Good understanding of digital marketing KPIs, including ROAS, ROI, CPA, CPC, CPM, CTR, conversion rate, revenue, and CLTV.

Strong proficiency in Excel or Google Sheets for reporting, budget management, data analysis, and performance tracking.

Strong attention to detail and a performance-driven mindset.

Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines.

Strong Arabic and English communication and collaboration skills.

Ability to work effectively with cross-functional teams, including Marketing, E-Commerce, and Creative.