Job Title: Sales Manager

Location: East London 
Reporting To: Directors and Senior Sales Manager
Schedule:

• Monday: Meeting with Sales Manager 

• Tuesday: Directtors Sales Meeting

• Friday Afternoon: Sales Team Meeting and Weekly Planning

Job Purpose

The Sales Manager is responsible for overseeing the daily operations of the sales team while executing their own portfolio with a strategic focus on acquiring large, high-value accounts. The role includes managing existing client relationships, achieving and exceeding sales targets, mentoring the sales team, and ensuring smooth coordination between sales activities and company objectives.

Key Responsibilities

Strategic Leadership & Sales Oversight

Oversee the daily function and performance of the entire sales department.

• Drive growth through the acquisition of significant new accounts.

• Manage and grow existing customer accounts to meet or exceed sales objectives.
• Develop and execute sales strategies aligned with company goals and directives.
• Represent the Student Group brand in customer and industry engagements.

• Mentor, motivate, and lead the sales team to high performance.

Team & Workflow Management

Provide clear, direct instructions and training to staff based on defined job descriptions.

• Plan and manage daily workflows for all sales personnel.

• Regularly assess team performance and ensure alignment with targets.

• Identify training needs and implement development plans according to company standards.

• Implement and monitor incentive structures to encourage basket sales across all product ranges (cement, clay, and ready mix).

Client & Market Engagement

• Maintain proactive involvement in all client interactions both existing and potential.

• Conduct on-site meetings, respond to inquiries, generate quotations, and follow up on leads.

• Suggest and implement sales promotions in alignment with market demands and company strategy.

Meetings & Communication

• Prepare and conduct weekly team meetings and meetings with Directors and Senior Management.

• Maintain thorough and consistent communication with sales teams, Directors, and customers.

• Submit weekly and monthly reports, including target variances and action plans to close performance gaps.

Administration & Reporting

• Complete all administrative tasks efficiently and within company guidelines.

• Ensure proper handling of sales portfolios, pricing queries, discounts, and project tracking.

• Submit comprehensive monthly reports and updated sales plans.

• Anticipate industry trends and plan proactively for retail, DDP, and municipal sectors.

• Respond to all internal communications (email, WhatsApp, etc.) in a timely and professional manner.

Vehicle & Operational Oversight

• Conduct weekly local vehicle inspections for the sales team.

• Address any salary, commission, or overtime queries in coordination with HR/Finance.

• Meet with individual team members regularly to provide feedback and support.

Daily Responsibilities

• Liaise continuously with the Senior Sales Manager.

• Review and report on actual versus target figures.

• Implement daily action plans to bridge performance gaps.

• Maintain hands-on involvement in team support and sales activities.

Relationships

• Direct Reports: Sales Personnel

• Reports To: Directors and Senior Sales Manager

• Liaises With: Sales Team, Customers (existing and potential), Administrative and Operational Teams