Job Description:
To be responsible for devising original, strategically sound persuasive concepts for both existing accounts and pitches. Work with copywriting resource where appropriate to ensure approved copy is accurately translated into visuals, artwork, and concepts,
Briefing
- Attend briefing sessions and discuss Brand, Selling Strategy and purpose of the brief with the Account Director or appropriate member of the Account team
- Identify when any additional information is needed and proactively ensure this is provided by the account team
Concept and Visual Preparation
- Creates appropriate concepts, either working alone or with a Copywriter, Group Head or Creative Partner.
- On approval of concept by account team and client take the job to an appropriate level of finish for each consecutive next stage
- Takes responsibility for overseeing and quality control of amends in light of clients comments
- Meets with account service teams to ensure consistency across all media forms
Production
- Liaises with Creative Services to produce visuals as required
- Sources stock shots or original photography
- Can oversee photographic shoots and briefing of illustrations.
- Has experience in TVC shoots and a working knowledge of cinematography and post production.
- Able to develop concepts that will work in the digital environment.
- Sign off finished artwork.
Agency Culture & Knowledge
- Understands the roles and responsibilities of other Agency teams (including Strategic Planning, Digital, PR, and Account Management) and manages their involvement appropriately
- Understand MUSE as a company and its philosophy; brings the MUSE values to life
Other
- Ensures professional presentation of concepts
- Maintains effective communication with all relevant internal and external contacts
- Keep abreast of both competitor creative work and market developments in areas of interest to client accounts
- Manages own time and output in line with deadline and budgetary requirements of the job
- Submits a daily Time Sheet detailing work execution
- Where appropriate work with other Agency departments to identify potential award winning campaigns with the aim of winning awards
- Creative flair, which may manifest itself in many ways eg: empathy, insight and inspirational problem solving.
- Flexibility and willingness to react quickly to the changing demands of the business.
- The ability to understand and interpret background information.
- An understanding of the various target audiences for whom material is being prepared
- Good presentation skills and attention to detail.
- Good typography and illustration skills.
- Open and friendly personality.
- AI creative tools literacy
- GCC Experience.