Job Description:
Job Description: Senior Digital Marketing Specialist
In this position, the candidate will work with the Digital and Marketing team to develop and guide
the execution of the digital strategy for multiple clients, sectors, and industries across ALL digital
platforms.
Job title Digital Marketing Specialist
Location Office based
Responsible to Digital Marketing Manager and Marketing / Digital Director on
day-to-day deliverables
GM for overall administrative and work-related matters
Responsible for: The day-to-day management of Digital strategies for a multitude
of clients across numerous platforms.
Contractual Status Full time, Sunday to Thursday, 8:30am to 5:30pm
Role summary The Digital Marketing Specialist will work with the Marketing and
Digital team to develop strategies as well as oversee the
execution of multiple digital campaigns across a portfolio of
clients.
Skills Required Innovative.
Knowledge and understanding of technology, social
media channels, new trends and the latest in social
media and digital innovation.
The ability to learn how to leverage new social media
platforms for clients marketing activity.
A high level of creativity, clear and strong
communication and computer skills are required.
Requires strong analytical skills, organization and people-
skills
Tight organizational and time management skills
The ability to work on multiple projects at one time
The ability to work under pressure and to deadlines
Good attention to detail and accuracy
Strong IT skills
Self-motivation, the ability to be a team player
Minimum Qualifications Degree in Marketing Communications / PR / Digital
Marketing, business administration or similar
fields.
3-5 Years agency / Proven work experience as a Digital
Media Specialist.
Professional certifications like Digital Marketing
Fundamentals and Digital Brand Management will be an
advantage
A portfolio mentioning the projects undertaken so far
would be preferred.
Hands-on experience in digital marketing software
Knowledge of basic HTML and web publishing.
Spoken Arabic is an advantage.
Key responsibilities and main
tasks and activities
Reporting to the Digital Marketing Manager for duties.
Managing the delivery of clients digital campaigns across
a portfolio of accounts across a variety of sectors and
platforms.
Raise online profile of clients and agency (MUSE)
Perform digital market research for clients - Maintain
awareness of current research, the marketplace, and the
competitive environment, the clients industry across
online platforms.
Identify, interpret & capitalize on social media trends.
Management of Social Media posting schedules.
Development of client reports; post campaign reports,
budgets etc. for social media channels
Monitoring the effectiveness of campaigns, ROI and
KPIs.
Use social listening tools to monitor online conversations
Run search engine optimization audits to ensure best
practices are being used.
Maintain SEO regular keyword research and other best
practices.
Create and monitor Social Media Ad Spend & Google Ads
marketing campaigns and coordinate with the graphics
team to create engaging display ads.
Improve customer engagement using various marketing
strategies.
General information The candidate will share with all colleagues the responsibility for:
Internal / External Cooperation:
Demonstrate ability to interact and cooperate with all
levels of company employees.
Build trust, value others, communicate effectively, drive
execution, foster innovation, focus on the customer,
collaborate with others, solve problems creatively and
demonstrate high integrity.
Maintain professional internal and external relationships
that meet companys core values.