Job Description:
Role summary
The PR Manager will be involved in the writing of different materials, PR planning & execution, proactive media relations, and media monitoring and reporting. He/she will oversee the distribution and publishing of relevant announcements with Media.
Skills Required
- Demonstrated success in implementing media campaigns (incl. social media).
- Demonstrated success in securing media coverage in a variety of outlet types.
- Demonstrated track record of developing successful working relationships with reporters, and press contacts.
- Ability to work across multiple cultures, multitasking and solving problems
- Excellent written and oral communication skills- both Arabic & English- with a high level of attention to detail.
- Ability to manage multiple projects at the one time.
- Strong interpersonal skills, ability to develop relationships and communicate with stakeholders.
- Self-motivation, the ability to be a team player.
Minimum Qualifications
- Degree qualification in Public Relations, Communications or Journalism or a related field.
- Minimum 2-4 years of relevant experience.
- Middle Eastern experience is an advantage.
- Spoken Arabic is an advantage.
Key responsibilities and main tasks and activities
- Improves the public image of Clients and clarifies the company's point of view on important issues through PR & Media Relations activities
- Maintain effective working relationships with local media representatives including blogs, online, print, and broadcast.
- Develop and maintain good working relationships with the media - including local and national newspapers, trade magazines, radio, and television.
- Respond to information queries from the media.
- Provide counsel to senior executives on messaging and media relations; host media interviews.
- Prepare and publish clients' literature including press releases, speeches, newsletters, and media kits.
- Manage PR budgets and demonstrate ROI from PR activities. (Through reports/ad value)
- Reviewing editorial schedules and managing processes to ensure clients appear in all key features.
- Assisting the organization in press briefings, media training, photography, and press attendance at company seminars.
- Manage and attend media-related events.
- Develop new PR channels.
- Manage PR for launches and promotions.
- Generating new business leads, and attending networking opportunities, and associations to boost the profile of the company as well as the clients.
- Content management for clients across all open communication channels - Online / Social Media / Print / Company Profiles / Corporate collaterals