Job Description:
- We are looking for an experienced and versatile digital marketer who's eager to do this and more.
- We're looking for a Marketing professional to scale and drive growth across business verticals.
- You will work directly with multiple stakeholders, including executive leadership, product leadership, and data analyst teams.
- In this role, you will impact the business by exploring new opportunities, identifying experiments, analyzing complex scaling challenges, and formulating structure and framework for existing operations.
- We're looking for future leaders who think critically, test, learn from mistakes, and adapt quickly.
- This position offers high visibility to senior management and other departments within the company.
In this role, you will get to:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to\ finish, leveraging internal support and driving collaboration.
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
Job duties description
- Develop and implement digital marketing strategies to achieve our business goals.
- Oversee all digital marketing channels (e.g., website, blogs, emails, social media, and SEO/SEM).
- Manage and optimize content across digital platforms to ensure high levels of web traffic and customer engagement.
- Conduct market research to find answers about consumer requirements, habits, and trends.
- Coordinate with sales, design, and content teams to optimize customer experience and ensure brand consistency.
- Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights. Additional comments or request
- Proven experience as a Digital Marketing Manager or similar role.
- Excellent understanding of digital marketing concepts, best practices, and SEO/SEM.
- Knowledge of web analytics tools (e.g., Google Analytics).
- Skills and experience in creative content writing and digital design.
- Ability to multi-task, prioritize, and manage time effectively at our company, Marketing is about understanding people and building awareness of how our products and services can satisfy their needs.
Educational Background:
- Bachelor's degree in business,
- Experience in Digital Marketing 10+ years
- Work Experience: 4+ years of relevant work experience across Marketing, Consulting, Tech, Startup, or other relevant industries.