Key Responsibilities

• Develop and implement the sales strategy for the Egyptian market.
• Establish and manage relationships with key customers, distributors, wholesalers, retailers, and foodservice operators.
• Identify new business opportunities in the retail, HoReCa, foodservice, private-label, and industrial customer segments.
• Build a strong customer portfolio.
• Negotiate commercial agreements, annual contracts, pricing, payment terms, and promotional activities.
• Develop partnerships with leading supermarket chains, distributors, importers, restaurant groups, and catering companies.
• Prepare annual sales budgets, forecasts, and business development plans.
• Monitor sales performance, margins, market trends, competitor activities, and customer requirements.
• Ensure achievement of sales volume, revenue, profitability, and collection targets.
• Work closely with production, supply chain, finance, quality, and marketing departments.
• Support product development and product adaptation based on local customer and market requirements.
• Recruit, manage, coach, and develop the local sales team.
• Establish effective sales reporting, customer follow-up, and performance management systems.
• Represent the company at customer meetings, trade fairs, exhibitions, and industry events.
• Provide regular reports and market insights to senior management.

Required Qualifications and Experience

• Bachelor's degree in Business Administration, Sales, Marketing, Economics, or a related field.
• Strong professional background in the FMCG industry, preferably within food manufacturing, bakery products, packaged foods, snacks, frozen foods, or related categories.
• Minimum 15 years of overall sales experience.
• Minimum 5 years of managerial experience in a Sales Manager, National Sales Manager, Commercial Manager, or similar leadership position.
• Proven experience in developing and managing sales teams.
• Demonstrated success in building sales channels and increasing market share.
• Strong knowledge of the Egyptian FMCG, retail, wholesale, distribution, and foodservice markets.
• An established and active professional network among:
• National and regional supermarket chains
• FMCG distributors and wholesalers
• HoReCa and foodservice companies
• Restaurant and catering groups
• Private-label customers
• Industrial food manufacturers
• Proven experience in key account management and commercial negotiations.
• Experience in launching a new product, brand, factory, or business operation would be a significant advantage.
• Strong understanding of pricing, margins, trade terms, credit management, and sales forecasting.
• Excellent command of English and Arabic, both written and spoken.
• Proficiency in Microsoft Office and sales reporting or CRM systems.
• Willingness to travel within Egypt and, when required, internationally.

Required Competencies

• Strong commercial and entrepreneurial mindset
• Excellent leadership and people-management skills
• Strong negotiation and relationship-building abilities
• Results-oriented and target-driven approach
• Strategic thinking combined with hands-on execution
• Strong market analysis and business development skills
• Ability to establish a sales operation from the ground up
• Excellent communication and presentation skills
• High level of ownership, accountability, and integrity
• Ability to work effectively in a fast-growing and dynamic manufacturing environment
• Strong problem-solving and decision-making abilities

Ability to work across different cultures and with international management teams