Job Responsibilities

• Develop & implement strategic initiatives towards the growth of customer onboardings, engagement, retention, lifetime value, financial performance in KBZPay & Digital Banking
  
• Conduct thorough analysis & deep understanding of customer profiles, customer behaviors, segments & geographies
  
• Formulate and implement products usage & channel growth strategies based on customer characteristics
  
• Drive effective campaigns & programs, targeted segment campaigns, & create new attractive features to meet revenue targets
  
• Manage the customer life cycle and enhance lifetime value by cross-selling, up-selling, retention, & dormant activation initiatives, engagement plans and campaigns
  
• Monitor, track & measure daily performance of campaigns and brainstorm ideas to maximize campaign performance, reach & effectiveness
  
• Responsible for end-to-end process of campaign management from designing campaign frameworks & timeline, implementation, UAT, reporting & monitoring
  
• to ensure customer journey, experience, and effective communication channels & tools
  
• Write Business Requirement Documents (BRD) related to campaigns
  
• Conduct competitor analysis and closely monitor current industry updates & trends in the market
  
• Conduct research & analysis with customer surveys to get customer insights & review customer feedbacks to plan for next actions
  
• Liaise & work closely with internal cross-functional & external stakeholders such as Marketing, PMO, Technology, Product Management, Operation, Finance, Legal, Risk, Vendors, etc
  
• Prepare regular daily, weekly, monthly management review reports and provide insights

Job Requirements

• Bachelor's Degree in Business Administration, Computer Science, Engineering, Marketing, or related field
  
• Proven 2 years experience with product & channel management in Telecom or Fintech industry
  
• Strong analytical skills (comfortable with numbers & extract insights from data)
  
• Strong Excel skill & experience in using other analytical tools
  
• Excellent communication skills & strong multiple stakeholders management
  
• Good presentation & documentation skills
  
• Independent, detail-oriented, organized, and ability to handle multiple projects & tasks
  
• Proficient in relevant computer application Telecom or Fintech industry

WHO WE ARE
Since 2017, KBZ Bank has undergone a significant transformation to become Myanmar's leading digital and mobile-first bank. Our initiatives have included restructuring leadership, enhancing risk management, and improving transparency. Notably, we launched KBZPay in 2018, a mobile wallet now serving over 10 million users, greatly expanding financial inclusion. Recognized for our governance and inclusion efforts, we continue to drive growth and accessibility in Myanmar's banking sector.

WHAT'S IN IT FOR YOU:
Rapid growth opportunities with a steep learning curve.
A dynamic and challenging work environment in the banking sector.
Commitment to your personal and professional development.
A diverse and international team fostering inclusion.
Engaging in company and team events.
Immediate responsibility and impact in a fast-evolving global bank.
Comprehensive benefits include health insurance and ongoing learning and development opportunities.