The Marketing Specialist will be responsible for coordinating marketing activities among three key stakeholders: the Mini App BU, merchants, and the respective business units (e.g., Marketing for KBZPay).

Job Description

1. Campaign Management

• Develop and execute marketing campaigns that align with business objectives.

• Monitor campaign performance and analyze ROI

• Collaborate with cross-functional teams to ensure cohesive messaging and branding.

• Stay updated on market trends and competitor activities to refine campaign strategies.

2. Event Management

• Plan, organize, and execute events, including trade shows, roadshows, product launches, and webinars.

• Coordinate logistics, such as venue selection, vendor management, and on-site execution.

• Manage budgets, timelines, and promotional strategies for events.

• Evaluate post-event performance and report on outcomes and learnings.

3. Social Media Management

• Develop and implement social media strategies to increase brand awareness and engagement.

• Create, curate, and schedule compelling content across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.

• Monitor and respond to audience interactions to foster community growth.

• Track and report social media performance metrics and adjust strategies accordingly.

4. Collaboration and Coordination

• Work with graphic designers, content creators, and other stakeholders to produce marketing materials.

• Liaise with external partners, agencies, and influencers for collaborations and sponsorships.

• Support the Sales and Product teams in promotional efforts and customer engagement activities.

5. Data and Reporting

• Use analytics tools to measure the success of campaigns, events, and social media initiatives.

• Prepare reports with actionable insights for continuous improvement.

• Maintain a calendar of activities and ensure timely execution of all initiatives.

Job Requirement

• Possess at least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Marketing / Business Studies / Management or equivalent

• English language competency

• Minimum of 4 Years Experience

• Must be able to type in both English and Burmese.
• Self-motivated and Organized
• Excellent Communicator in person or over the phone and through email
• Influencing and Leadership Skills
• Passionate commitment to delivering products on time
• Strong understanding of marketing principles and tools.
• Proficiency in social media platforms and analytics tools (e.g., Google Analytics, Meta Business Suite).
• Excellent communication, organizational, and multitasking skills.
• Creativity and ability to generate innovative ideas.
• Experience with project management and event planning.

WHO WE ARE
Since 2017, KBZ Bank has undergone a significant transformation to become Myanmar's leading digital and mobile-first bank. Our initiatives have included restructuring leadership, enhancing risk management, and improving transparency. Notably, we launched KBZPay in 2018, a mobile wallet now serving over 10 million users, greatly expanding financial inclusion. Recognized for our governance and inclusion efforts, we continue to drive growth and accessibility in Myanmar's banking sector.

WHAT'S IN IT FOR YOU:

• Rapid growth opportunities with a steep learning curve.
• A dynamic and challenging work environment in the banking sector.
• Commitment to your personal and professional development.
• A diverse and international team fostering inclusion.
• Engaging in company and team events.
• Immediate responsibility and impact in a fast-evolving global bank.
• Comprehensive benefits include health insurance and ongoing learning and development opportunities.