Horizon Tech is looking for a proactive and results-driven Digital Marketing & Client Relations Executive to manage the company's digital presence, generate qualified leads through online marketing initiatives, maintain the company website, and professionally handle customer inquiries for travel and tourism services. The ideal candidate should have hands-on experience in digital marketing, lead generation, website management, and customer engagement. Experience in promoting vacation, Umrah, Hajj, and holiday travel packages will be considered a strong advantage.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Facebook, Instagram, Google, LinkedIn, and other relevant platforms.
• Manage Meta Ads and Google Ads campaigns with a strong focus on lead generation, campaign performance, and return on ad spend (ROAS).
• Develop monthly content calendars and coordinate social media marketing activities.
• Create engaging social media content, including graphics, reels, short-form videos, and promotional posts.
• Manage the company's social media accounts and respond to customer comments and inquiries in a timely manner.
• Build brand awareness, increase audience engagement, and strengthen the company's online presence.
• Respond promptly to customer inquiries received through social media, WhatsApp, email, and the company website.
• Provide accurate information regarding travel packages, pricing, promotions, and booking-related queries.
• Follow up with prospective customers to maximize conversion and booking opportunities.
• Coordinate with the operations team to ensure smooth customer communication and service delivery.
• Maintain and regularly update the company website with new travel packages, promotions, pricing, banners, and content.
• Perform basic WordPress maintenance and coordinate with developers for technical support when required.
• Assist in planning and executing promotional campaigns for seasonal offers, Umrah, Hajj, vacation packages, and holiday promotions.
• Maintain customer databases and support CRM-related activities.
• Monitor competitor activities, industry trends, and recommend improvements to marketing strategies.
• Track campaign performance and prepare monthly marketing reports with actionable insights.

Requirements:

• 2–4 years of experience in Digital Marketing or a related field.
• Experience in the Travel & Tourism industry will be preferred.
• Hands-on experience with Meta Business Suite (Facebook & Instagram Ads).
• Strong knowledge of Google Ads and Google Analytics (GA4).
• Experience managing WordPress websites (Elementor preferred).
• Proficiency in Canva and basic knowledge of Adobe Photoshop or Illustrator.
• Good understanding of SEO fundamentals and email marketing platforms.
• Proficiency in Microsoft Office (Excel, Word, and PowerPoint).
• Basic video editing skills using CapCut, Canva, or similar tools.
• Familiarity with CRM software and lead generation campaigns.
• Understanding of customer service best practices.
• Excellent communication and interpersonal skills.
• Strong customer service orientation and relationship management skills.
• Creative mindset with strong attention to detail.
• Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret campaign performance and marketing data.

Key Performance Indicators (KPIs):

• Qualified leads generated per month.
• Cost per Lead (CPL).
• Return on Ad Spend (ROAS).
• Social media engagement and audience growth.
• Timely completion of website updates.
• Response time to customer inquiries.
• Customer satisfaction and conversion support.
• Successful and timely execution of marketing campaigns.

Other Details:

Job Type: Full-time
Timings: CST Timezone
Location: Shaheed-e-Millat Road, off Shahrah-e-Faisal, Karachi (Onsite)