Horizon Tech is searching for a Digital Marketing Expert to spearhead paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, YouTube, and Google Ads for our client. The ideal candidate will possess expertise in PPC strategies, audience targeting, and performance optimisation using tools like Google Ads Planner, SEMrush, and Ahrefs. This role requires a data-driven approach to campaign management, encompassing A/B testing and ROI optimisation, as well as developing social media calendars and collaborating with content and design teams on ad creatives. If you have experience in social media advertising and digital marketing analytics, we encourage you to apply to drive our brand's digital growth.

Key Responsibilities:

• Develop, execute, and optimize paid advertising campaigns on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Manage Google Ads campaigns, utilizing Google Ads Planner for keyword research, bidding strategies, and performance analysis.
• Leverage third-party tools (e.g., SEMrush, Ahrefs, SpyFu) for competitive analysis, audience targeting, and campaign optimization.
• Monitor and analyze campaign performance, generating reports with actionable insights.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Stay updated on the latest digital marketing trends, platform algorithms, and best practices.
• Collaborate with content and design teams to develop high-converting ad creatives.
• Prepare Social Media Calander & Marketing plans for the brand

Requirements:

• Proven experience in social media advertising (Meta Ads, LinkedIn Ads, YouTube Ads, Google ads.).
• Strong knowledge of Google Planner, PPC strategies, Search Console & Google Trends
• Proficiency in third-party digital marketing tools for research and analytics.
• Ability to analyze data and optimize campaigns for maximum ROI.

Other Details:

• Job Timings: The night shift follows the US-EST time zone.
• Office Location: Shahrah-e-Faisal, Karachi
• Remote Working: In the case of the remote, a separate workspace and the required gadgets (Laptop-Corei5 6th generation minimum, noise cancelling headphones, webcam, power backup) will be arranged by the candidate.