We are currently seeking a talented and creative Content Writer to join our marketing team. This role is ideal for someone who understands U.S. market trends, lighting industry terminology, and SEO-driven content marketing.

About Our Client
We are a U.S.-based leader in manufacturing and distributing high-quality LED lighting solutions. With over 15 years of experience, we serve businesses nationwide through our extensive range of energy-efficient lighting productsfrom commercial and industrial fixtures to custom signage and solar-powered solutions.

Responsibilities

• Write and edit compelling content for blogs, product pages, landing pages, press releases, and email campaigns.
• Develop marketing content that communicates technical LED lighting specifications in an easy-to-understand format.
• Create social media copy and captions tailored for platforms like LinkedIn, Instagram, and Facebook.
• Collaborate with our U.S.-based marketing team to align messaging with branding goals and seasonal campaigns.
• Optimise all content for SEO and customer engagement, using keyword research and Google Analytics.
• Assist in developing content for print materials, catalogues, case studies, and sales collateral.
• Stay updated on lighting industry news, standards (e.g., DLC, UL), and U.S. energy-saving initiatives.

Must Haves

• 3-5+ years of proven experience in content writing or content marketing (B2B preferred).
• Prior experience with U.S.-based clients or writing for international markets.
• Strong research, writing, proofreading, and editing skills.
• Excellent understanding of SEO, content optimisation, and basic HTML is a plus.
• Familiarity with the lighting industry, electrical products, or e-commerce (preferred but not mandatory).
• Self-starter with excellent time management and communication skills.
• Comfortable working independently and collaborating across time zones.

Other Details

• Job Timings: Night shift following US EST
• Office location: Off to Shahrah-e-Faisal, PECHS, Karachi