Karachi, Sindh, Pakistan

Amazon PPC Specialist (ZR-326)

 Job Description:

We are seeking an Amazon PPC Specialist, who will play a crucial role in optimizing our Amazon PPC and digital advertising efforts.

Roles & Responsibilities:

  • Develop, execute, and optimize Amazon Ads campaigns to drive traffic and increase sales.
  • Architect and deploy performance marketing strategies with a focus on sales acceleration and campaign success.
  • Craft and execute a performance marketing strategy that aligns with our business goals, focusing on maximizing the efficiency and scalability of our e-commerce store.
  • Maintain ROAS / ACOS as per team goal.
  • Plan, execute, and optimize paid campaigns to drive conversion.
  • Managing budgets and campaigns across all digital channels.
  • Monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.
  • To prepare regular reports detailing campaign performance, including key metrics like impressions, clicks, conversions, CPA, ACOS and more.
  • Stay up-to-date with Amazon.com policies, algorithms, and best practices to maintain a competitive edge.
  • Ensure compliance with Amazon advertising policies and guidelines.

Requirements:

  • Minimum 3+ years of experience in performance marketing.
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Master's degree is a plus.
  • Hands-on experience managing Amazon Ads campaigns and driving sales.
  • Proven track record of scaling online eCommerce businesses.
  • Excellent communication and collaboration abilities.
  • Creative thinking and problem-solving abilities
  Required Skills:

Key Metrics Scalability Adjustments Marketing Strategy Algorithms E-commerce Metrics Advertising Campaigns Strategy Marketing Business Communication Sales