Horizon Tech is currently looking for a highly motivated Digital Marketing Specialist with hands-on experience in social media management, SEO, and Google Ads to join our client's creative team. Our client is a fast-growing full-service marketing and design agency specializing in bold, results-driven print and digital strategies for local and regional businesses.

KEY RESPONSIBILITIES:

• After training and gaining an understanding of our business operations, create, schedule, and publish content across major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Conduct basic SEO optimization for website content and social posts (keywords, meta tags, headers, internal linking).
• Monitor social engagement, respond to comments and messages, and grow audiences organically.
• Collaborate with the marketing team to align social content and campaigns with overall business goals.
• Work with the All-In-One SEO plugin for on-page optimization in WordPress.
• Implement and manage Schema markup and apply Answer Engine Optimization (AEO) techniques to target featured snippets and voice search opportunities.
• Manage Google My Business listings, including basic keyword targeting, image tagging, and adding products in conjunction with our main and e-commerce websites.
• Track and report performance metrics for social media and ad campaigns using analytics tools like Google Analytics.
• Stay up-to-date on digital marketing trends, social media algorithms, and platform best practices.
• Use strategic hashtag practices to increase post visibility and engagement.

REQUIREMENTS:

• Understanding of SEO platforms such as SEMrush, Ahrefs, or Moz.
• Knowledge of content scheduling tools like Buffer, Hootsuite, or Later.
• Basic video editing skills for social media (CapCut, Adobe Premiere Rush, etc.).
  
• 2 to 3 years of experience managing business digital marketing accounts across multiple platforms.
  
• Working knowledge of Google Ads and entry-level SEO principles.
  
• Familiarity with tools such as Google Search Console, Google My Business, and Google Analytics.
  
• Understanding of digital marketing funnels and performance tracking.
  
• Strong copywriting skills with the ability to create compelling, engaging posts.
  
• Proficiency with content creation tools; Adobe Creative Suite experience is a plus.
  
• Excellent communication, time management, and organizational skills.
  
• Self-starter with a proactive attitude and keen attention to detail.

OTHER DETAILS:

• Job Timings: The night shift follows the US CST time zone.
• Office Location: Shahrah-e-Faisal, Karachi