We are looking for an experienced SEO Specialist to join our team. In this role, you will develop, implement, and manage search engine optimization strategies to drive organic traffic, improve SERP rankings, and enhance user experience on our digital platforms. The ideal candidate strongly understands SEO, content strategy, and data analysis to support business growth and achieve marketing goals.

Responsibilities:

• Conducted keyword research and developed a content strategy to target primary search terms.
• Optimize on-page SEO elements including title tags, meta descriptions, URLs, headers, and images.
• To improve website authority, execute off-page SEO initiatives, including link-building, outreach, and partnerships.
• Perform website audits, identify technical SEO issues, and collaborate with the development team to resolve them.
• Analyze SEO performance metrics using tools such as Google Analytics, Search Console, and SEO software.
• Track, report, and analyze website analytics and campaign performance to measure ROI and KPIs.
• Stay updated with SEO trends, search engine algorithms, and industry best practices.
• Collaborate with content and social media teams to ensure alignment on SEO strategies.
• Provide regular reports and insights on SEO performance and recommend optimization actions.

Requirements:

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Proven experience as an SEO Specialist or similar role (minimum of 2 years preferred).
• Proficiency in SEO tools like Ahrefs, SEMrush, Moz, Google Analytics, and Search Console.
• Strong understanding of search engine algorithms, ranking factors, and best practices.
• Excellent analytical, organizational, and communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Basic knowledge of HTML, CSS, and website management platforms (e.g., WordPress).

Preferred Skills:

• Experience with local SEO strategies and Google My Business.
• Knowledge of content management systems and their impact on SEO.
• Familiarity with conversion rate optimization (CRO) and user experience (UX) principles.
• Google Analytics or Google Ads certification is a plus.

Other Details:

• Job Timings: Night shift following US Time Zone.
• Office Location: Shahrah-e-Faisal, Karachi.
• Remote Working: In the case of the remote, a separate workspace and the required gadgets (Laptop-Corei5 6th generation minimum, noise cancelling headphones, webcam, power backup) will be arranged by the candidate.