Horizon Tech is looking for a creative and results-driven Digital Marketing & Graphic Design Specialist to support marketing initiatives across multiple digital channels. The ideal candidate will have hands-on experience in digital marketing, social media management, Google Ads, SEO, and graphic design. This role is best suited for someone who can effectively plan, execute, and optimize marketing campaigns while producing compelling visual content that enhances brand awareness and drives business growth.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across multiple online platforms.
• Manage and grow social media accounts by creating engaging content and maintaining a consistent posting schedule.
• Develop, manage, and optimize Google Ads campaigns to maximize ROI and lead generation.
• Perform on-page and off-page SEO to improve website rankings and increase organic traffic.
• Design marketing materials including social media graphics, brochures, flyers, presentations, advertisements, and website assets.
• Create visually engaging content that aligns with brand guidelines and marketing objectives.
• Monitor website and campaign performance using Google Analytics and Google Search Console.
• Conduct keyword research and implement SEO best practices to improve search visibility.
• Collaborate with internal teams to support product launches, promotional campaigns, and marketing initiatives.
• Stay up to date with the latest digital marketing trends, search engine algorithm updates, and social media best practices.

Requirements:

• 3+ years of experience in Digital Marketing and Graphic Design.
• Strong knowledge of Google Ads, Google Analytics, SEO, and social media marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent design tools such as Canva.
• Experience creating marketing collateral for both digital and print media.
• Good understanding of content marketing, email marketing, and lead generation strategies.
• Experience with WordPress or other CMS platforms is preferred.
• Strong analytical, creative, and problem-solving skills.
• Excellent written and verbal English communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines independently.

Other Details:

Job Type: Full-time
Timings: 8:30 AM to 5:30 PM EST (5:30 PM to 2:30 AM PKT)