Horizon Tech is looking for a proactive and execution-focused Marketing & Lead Generation Coordinator to join our team on a part-time basis. The ideal candidate should have a strong understanding of B2B lead generation, social media management, content creation, and digital marketing.

This role requires someone who can independently manage lead generation campaigns, build targeted prospect lists, create engaging content across multiple platforms, write blogs, maintain website content, and execute marketing initiatives that support customer acquisition and business growth.

The ideal candidate should have strong writing and communication skills, experience with CRM systems and digital marketing tools, and the ability to manage multiple campaigns while focusing on measurable results.

Key Responsibilities:

• Develop and execute multi-channel B2B lead generation campaigns using email, direct mail, and digital outreach
• Research target industries, identify decision-makers, and build qualified prospect lists for the sales team
• Manage CRM lists, track sales attribution, monitor conversion rates, and measure campaign ROI
• Explore AI-driven search strategies and localized outreach opportunities to generate leads
• Create, schedule, and publish platform-specific social media content for Facebook, Instagram, and LinkedIn
• Tailor content and messaging according to each platform's audience and engagement requirements
• Monitor social media accounts, respond to comments and messages, and manage inbound inquiries
• Write and publish blogs on print and signage solutions, trade show preparation, variable data strategies, and direct mail best practices
• Develop case studies, promotional visual assets, and downloadable guides to generate website leads
• Update website content, including landing pages, product highlights, local projects, and team profiles
• Optimize website pages for user experience, mobile responsiveness, and local SEO performance
• Maintain accurate business listings, digital profiles, and online reviews
• Monitor campaign performance and identify opportunities to improve lead generation and marketing effectiveness

Requirements:

• 2–4 years of professional experience in marketing, lead generation, social media management, and content creation
• Strong understanding of B2B lead generation, prospect research, list building, and sales pipeline handoffs
• Excellent writing, copywriting, proofreading, and content adaptation skills
• Experience managing social media platforms, content calendars, and multi-channel marketing campaigns
• Familiarity with website builders/CMS platforms, CRM systems, social media scheduling tools, and analytics dashboards
• Ability to manage multiple campaigns, prioritize deadlines, and work independently
• Strong organizational, analytical, and problem-solving skills
• Ability to use campaign performance metrics to improve marketing outcomes
• Experience in the B2B printing industry or a marketing services agency is a plus

Other Details

• Job Timings: Part-time, EST hours