Intern, Content & Community Engagement (3-6 months)

Internship Length: 3-6 months internship opportunity (opportunity available NOW!)

High proficiency in Mandarin needed :)

NOVELA is Singapore's first one-stop shopping experience store for international beauty and skincare brands. We integrate brand cooperation with global shopping, keep up with the current skin care hotspots, provide a variety of celebrity products, and are committed to becoming a one-stop beauty shopping platform that saves time and worry.

You will get to:

Content Creation:

• Create visually stunning and engaging content, including photos, videos, and graphics, that highlight the features and benefits of our beauty products.
• Tailor content to specifically appeal to Chinese-speaking consumers, reflecting their purchasing preferences and cultural differences.

Social Media & Digital Channels:

• Develop engaging and informative content for social media platforms (WeChat, Xiaohongshu, TikTok, Instagram, YouTube) and other digital channels.
• Ensure that your content complies with brand guidelines, product launches, and promotions.

Market research:

• Stay up-to-date on beauty trends, industry developments, and competitor strategies in the Chinese market.
• Analyze consumer behavior and integrate insights into your content strategy to ensure relevance and impact.

Creative Collaboration:

• Work closely with the marketing team to brainstorm innovative content ideas that resonate with your target audience.
• Participate in the planning and execution of photo shoots or video shoots for product demonstrations, tutorials, and promotional content.

Editing and Analysis:

• Edit and enhance content to maintain a consistent and polished brand image.
• Use relevant metrics to monitor content performance and adjust strategies to optimize engagement and reach.

Qualifications:

• Proficient in Mandarin (written and spoken) and has an in-depth understanding of Chinese consumer culture.
• Extensive experience in creating high-quality, visually appealing content, preferably in the beauty, fashion, or lifestyle industries.
• Proficiency in the use of photography, videography and video editing tools/software.
• Familiarity with Chinese digital platforms (e.g., WeChat, Xiaohongshu, Douyin).
• Have a genuine interest in beauty products, trends, and lifestyle areas.
• A knack for generating new ideas and maintaining a high level of attention to detail.
• Ability to meet deadlines and adapt to a fast-paced environment.
  Strong communication and collaboration skills.

What we offer:

• Gain hands-on experience in a dynamic and fast-growing industry.
• There is an opportunity to directly contribute to the brand's influence in the Chinese market.
• Guidance and mentorship from industry professionals.
• A creative and collaborative work environment.

实习时间：3-6个月实习机会

NOVELA 是新加坡首家国际大牌美妆护肤一站式购物体验店。我们将品牌合作与全球购一体化，紧跟当下护肤热点，提供多样化明星爆品，致力于成为省时省心的一站式美妆购物平台。

内容创作：

• 创建视觉上令人惊叹且引人入胜的内容，包括照片、视频和图形，突出我们美妆产品的功能和优势。
• 定制内容以专门吸引讲中文的消费者，反映他们的购买偏好和文化差异。

社交媒体和数字渠道：

• 为社交媒体平台（微信、小红书、TikTok、Instagram、YouTube）和其他数字渠道开发引人入胜且信息丰富的内容。
• 确保内容符合品牌指南、商品发布和促销活动。

市场调查：

• 随时了解中国市场的美容趋势、行业发展和竞争对手战略。
• 分析消费者行为并将洞察整合到内容策略中，以确保相关性和影响力。

创意合作：

• 与营销团队密切合作，集思广益，提出与目标受众产生共鸣的创新内容创意。
• 参与规划和执行产品演示、教程和促销内容的照片拍摄或视频拍摄。

编辑和分析：

• 编辑和增强内容，以保持一致和优美的品牌形象。
• 使用相关指标监控内容性能，调整策略以优化参与度和覆盖面。

任职要求：

• 精通普通话（书面和口语），并对中国消费文化有深入的理解。
• 在创建高质量、视觉上吸引人的内容方面拥有丰富的经验，最好是在美容、时尚或生活方式行业。
• 熟练使用摄影、摄像和视频编辑工具/软件。
• 熟悉中国数字平台（例如，微信、小红书、抖音）。
• 对美容产品、趋势和生活方式领域有真正的兴趣。
• 产生新想法并保持对细节的高度关注的诀窍。
• 能够按时完成任务并适应快节奏的环境。
• 较强的沟通和协作能力。

我们提供什么

• 在充满活力和快速增长的行业中获得实践经验。
• 有机会直接为品牌在中国市场的影响力做出贡献。
• 来自行业专业人士的指导和指导。
• 一个富有创意和协作的工作环境。