Marketing Manager

As a Marketing Manager, you will play a pivotal role in driving brand growth, customer engagement, and business expansion. You will be responsible for developing and executing marketing strategies, overseeing public relations initiatives, and utilizing data-driven insights to optimize performance.

You thrive in a fast-paced, dynamic, and digitally focused environment where creativity, strategy, and innovation come together. As a leader, you are energetic, collaborative, and highly adaptable, with a strong business acumen and the ability to work under pressure.

Key Responsibilities

Strategic Marketing & Business Growth

• Analyze market trends, customer insights, and business opportunities to identify new growth areas.
• Define target customer profiles and market segments to tailor marketing strategies effectively.
• Establish marketing performance metrics aligned with business goals.
• Provide data-driven recommendations to support management decision-making.

Campaign Conceptualization, Development & Execution

• Lead the end-to-end conceptualization, planning, and execution of integrated marketing campaigns.
• Develop creative concepts, brand messaging, and communication materials.
• Optimize the marketing mix across offline, digital, and social media platforms to enhance brand visibility and engagement.
• Oversee traditional media channels, including print, outdoor, and broadcast media.
• Drive customer engagement through roadshows, promotions, and brand activations.
• Develop compelling digital content and oversee influencer collaborations to boost brand awareness.
• Manage social media platforms and create personalized re-marketing strategies.
• Analyze and enhance the end-to-end customer journey across all touchpoints.

Brand Communication & Public Relations

• Develop and manage internal and external communication strategies.
• Monitor and mitigate brand reputation risks.
• Lead crisis management communication plans when necessary.
• Build and maintain relationships with media, influencers, and key stakeholders.
• Assess and enhance the effectiveness of public relations initiatives.

Budget & Performance Monitoring

• Develop and manage marketing budgets, ensuring cost-effective allocation of resources.
• Track and review expenses, ROI, and campaign performance.
• Utilize web analytics and performance dashboards to refine marketing strategies.
• Apply data-driven insights to enhance marketing effectiveness and optimize conversions.

Qualifications:

• Bachelors degree in marketing, Business Administration, or related field.
• Strong passion and proven experience in brand marketing for beauty and knowledge of consumer goods (beauty industry is a plus).
• Strong business acumen with a strategic mindset.
• Expertise in retail, trade or digital marketing, social media, and influencer marketing.
• Ability to develop data-driven insights for decision-making.
• Excellent project management and leadership skills.
• Strong communication and stakeholder management skills.
• Hands-on experience in PR, brand management, and customer engagement strategies.
• Ability to work under pressure and adapt to fast-changing market trends.