Store Manager

About Novela

Novela is Singapores first international multi-brand beauty retail store. Keeping up with the latest trends, Novela aims to capture the hearts of beauty shoppers with a wide range of luxury beauty products including skin & body care, fragrances and makeup.

Novelas logo is a black quill pen, which is symbolic of a womans beauty, elegance and knowledge. Indeed, we believe that you can exude beauty from the inside out with the right beauty regime. By curating the best beauty brands from across the globe and offering them at affordable prices, we aim to simplify and elevate your shopping experience with premium products handpicked by us.

At present, we have 7 retail stores in the following locations:

• Bugis Plus
• Tampines 1
• PLQ
• Novena Velocity
• IMM
• Yuehwa (Chinatown)
• Waterway Point

Assistant Store Manager/ Store Manager

This role combines leadership, strategy, and operational excellence to drive sales, deliver exceptional customer experiences, and foster team development within a dynamic retail environment. The Assistant Store Manager/Store Manager will be responsible for achieving store targets, managing a diverse team, maintaining operational standards, and leading innovation to elevate performance and service quality.

With a strong focus on sales, people management, and operational efficiency, this position requires a proven leader with a passion for the beauty industry, an eye for trends, and the ability to create a positive and engaging customer journey while driving business success.

Achieve sales target

• Drive store sales performance with the team
• Set and track sales targets for Beauty Advisors (BAs)
• Prepare and analyze sales reports as per standards
• Implement strategies and document sales transactions

People Management

• Lead and guide team with clear service vision
• Promote diversity within the workforce and support team decision-making
• Contribute to recognition of team performance

Deliver service excellence

• Establish and develop service operations to ensure a seamless customer experience
• Ensure quality customer service across all store BAs
• Create a service recovery plan to maintain customer satisfaction
• Analyze service quality, monitor customer satisfaction, and build strong relationships

Deliver operations excellence

• Oversee retail administration, crisis response and recovery activities and assign duties ensuring business continuity
• Control inventory and manage store facilities
• Develop and enforce store security/ safety policies and procedures
• Partner Visual Merchandising in meeting brand standards and optimize retail space usage
• Oversee the processing, fulfilment, and handling of customer orders, including returns

Engage in innovation and productivity initiatives

• Conduct productivity assessments to identify potential enhancements
• Assess productivity and drive improvement initiatives
• Create and execute plans to enhance performance and innovation
• Lead initiatives to introduce new products or services as required

Job Requirements

• At least 5 years of experience managing a store
• At least 2 years of people management experience
• Staying ahead of latest beauty trends
• Exceeds sales targets and delivers top-notch service