Responsibilities

• Define and implement Vietnams end-to-end marketing operations strategy, aligned with regional/global direction.
• Lead digital-first initiatives across performance marketing, SEO, CRM, automation, paid media (Meta, Google, TikTok), and website management.
• Build and execute annual and quarterly marketing calendars, campaigns, and investment plans.
• Oversee cross-functional execution across Content & Social Media, Event Operations, Digital Marketing, and Contact Center.
• Drive innovation by piloting new channels, partnerships, and technologies with potential to scale regionally.
• Own Vietnams marketing KPIs, ensuring measurable ROI across digital, content, events, and customer engagement.
• Manage marketing budgets, forecasts, and vendor compliance.
• Act as a strategic advisor to both country and regional leadership.
• Inspire and coach a team of 4 functional managers and 4050 staff, building expertise in digital, content, and event marketing.

Requirements

Essential

• 10+ years of marketing experience with strong expertise in digital/performance marketing.
• Proven success leading integrated marketing across content, events, digital, and customer engagement.
• 5+ years in a leadership role managing multi-function teams.
• Hands-on experience running multi-million-dollar paid media campaigns (preferably in educational services).
• Strong analytical, financial, and communication skills in both Vietnamese and English.

Preferred

• Experience in agency (digital/performance), FMCG, e-commerce, or MNC environments.
• Background in multinational matrix organizations.