EXTREME has created a unique place in the industry through its focus on the intersection of sports and entertainment, its commitment to purpose-driven initiatives, and its extensive experience in the strategy design, development and management of adventurous destinations, hotels and resorts, events, media and brand campaigns.

By prioritising people, planet and place, EXTREME has set itself apart as a leader in sustainable and impactful business practices. Additionally, its founding of The Extreme Sports Channel and its partnership with leading banks have helped establish EXTREME as the go-to company for activation across action and adventure sports.