Job Overview:

We are seeking an experienced and driven On-Trade Sales Manager to manage and grow relationships with hotels, restaurants, and bars within the premium alcoholic beverage sector. The ideal candidate will have a strong background in beverage or hospitality sales with a proven track record in driving revenue and expanding market share.

The successful candidate will play a key role in strengthening the company's presence in the on-trade sector, developing strategic partnerships, and driving sales growth. Fluency in English and one other European language is essential.

Key Responsibilities:

• Develop and maintain strong relationships with key on-trade clients including hotels, restaurants, and bars to drive sales and increase brand presence.

• Act as the primary point of contact for key accounts, ensuring high levels of client satisfaction and loyalty.

• Create and implement strategic sales plans to increase market penetration and achieve sales targets.

• Identify and capitalize on new business opportunities within the on-trade sector to drive market expansion.

• Negotiate contracts, pricing, and terms with clients to maximize profitability while ensuring competitive positioning.

• Collaborate with the marketing and product development teams to align sales strategies with brand goals and market trends.

• Organize and execute brand activations, promotional events, and training sessions for on-trade clients.

• Monitor competitor activity and market trends to adjust strategies and maintain a competitive edge.

• Provide regular reports and insights on sales performance, market activity, and customer feedback to senior management.

• Train and support on-trade partners to increase product knowledge and drive upselling opportunities.

• Ensure all sales activities comply with industry regulations and company policies.

• Handle customer complaints and resolve issues professionally and efficiently.

Qualifications:

• Bachelors degree in Business, Marketing, Hospitality, or a related field.

• Minimum of 2 years of experience in beverage or hospitality sales (experience in the premium sector is preferred).

• Proven track record of managing key accounts and exceeding sales targets.

• Strong understanding of the on-trade sector and premium alcoholic beverage market.

• Excellent negotiation and communication skills with the ability to influence decision-makers.

• Proficient in CRM systems and sales performance tracking tools.

• Strong problem-solving skills and ability to adapt to a fast-paced, competitive environment.

• High level of professionalism and ability to engage with high-profile clients and stakeholders.

• Fluency in English and at least one other European language is required.

• Willingness to travel regularly for client meetings and industry events.