Marketing Coordinator B2B Technology & Events Focus

A growing IT services firm is seeking a hands-on, detail-oriented Marketing Coordinator with a strong background in event marketing to help execute impactful campaigns targeting C-level executives at fast-growing SMBs. This is an execution-focused role where you'll take ownership of logistics, event coordination, and campaign follow-through to support brand awareness and drive new business.

Key Responsibilities

• Plan and execute in-person and virtual events such as lunch & learns, speaking engagements, client appreciation events, and webinars
• Manage full event logistics: venue booking, catering, promotional items, attendee registration, post-event follow-up, and ROI tracking
• Maintain an event calendar aligned with sales and outreach campaigns
• Collaborate with sales, marketing, and external partners to ensure consistency in messaging and branding
• Assist with digital campaigns including LinkedIn Ads, Google Ads, and email marketing tied to events and lead generation
• Utilize HubSpot to manage contact lists, run campaigns, and monitor engagement
• Support LinkedIn lead generation initiatives focused on target verticals like professional services and finance
• Coordinate the development of marketing content and sales collateral with internal and external contributors
• Help optimize SEO, Google Business profile, and website content
• Ensure brand consistency across all marketing channels and materials

Requirements

• 2-4 years of experience in marketing coordination, with an emphasis on event management (virtual and in-person)
• Proven ability to juggle multiple projects, vendors, and deadlines effectively
• Experience using CRM and marketing automation platforms (HubSpot preferred)
• Strong communication and collaboration skills across departments
• Highly organized, detail-driven, and proactive in execution
• This role requires working from the office with some hybrid flexibility (not fully remote)

Nice-to-Haves

• Experience in an MSP, B2B technology company, or marketing agency with SMB clients
• Familiarity with LinkedIn lead generation and sales enablement
• Working knowledge of Canva or Adobe Creative Suite for basic design needs