Senior Product Marketing Manager
Job Description:
Our client is a public listed, regional Fintech company offering diversified product portfolio. Successful candidate for the position of Senior Product Marketing Manager position will be one who is highly motivated, energetic and result-driven, and has experience in market and competitive analysis. Ideal candidate is one who has excellent time management, communication, and interpersonal skills.
Key responsibilities:
- Analyze competitors' marketing strategies and tactics and implement best practices from them
- Work closely with the product development team to own the product profit and lost by determining the most profitable course for each existing and new product/feature
- Establish the marketing team to generate strong momentum ahead of new product launches
Focus on implementing programs that consistently generate new, high-quality leads for our company - Identify key features in products that will appeal to customers and different market segments
- Translate technical details into user pain points and benefits
- Prepare marketing materials and elaborate the product positioning
- Speaking engagement and evangelism support for sales and marketing activities and events such as trade shows and joint sales calls, as required
- Research trending keywords and marketing innovations
- Plan budget and product launches
- Study the analytics of product campaigns and product market
Requirements:
- Minimum Degree in Marketing and/or over 8 years of Product Marketing experience preferably in education software and/or financial products under subscription revenue model.
- Excellent written and oral communication skills
- Experience in market and competitive analysis
- Strong analytical and project management skills
Interested candidates are invited to send in your Resume in MS Word Format* stating your past work experience, reasons for each leave, past and expected remuneration.
We regret to inform that only shortlisted candidates will be notified.
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Cultivar Asia Pte Ltd
EA License Number: 19C9782EA
Personnel Number: R1326341 (Ng Zhenyu)
Email: zac@cultivar.asia
Required Skills:
Product Marketing Marketing