KEY RESPONSIBILITIES

1. Marketing Strategy & Leadership

• Lead the development and execution of the company's overall marketing strategy in partnership with the President & CEO.
• Take ownership of marketing initiatives and ensure they are aligned with business goals.
• Lead and manage the Marketing team, including setting priorities, delegating tasks, monitoring performance, and providing coaching and direction.
• Identify new marketing opportunities, trends, channels, and strategies that can support business growth.

2. Digital Marketing & Social Media

• Develop and execute social media and digital marketing strategies to increase brand awareness, followers, reach, engagement, and leads.
• Oversee content planning, creation, scheduling, publishing, community management, and digital campaigns.
• Develop and manage the content calendar across relevant platforms.
• Monitor social media performance and continuously optimize strategies based on results.
• Manage online reputation and address negative comments or potential social media crises appropriately.

3. SEO & Website Management

• Develop and implement SEO strategies to improve search visibility, website traffic, and online presence.
• Conduct keyword and competitor research and identify opportunities to improve organic growth.
• Oversee website content, updates, and optimization to improve user engagement and lead generation.

4. Marketing Analytics & Reporting

• Track and analyze key marketing metrics, including social media growth and engagement, website traffic, SEO performance, leads, and campaign results.
• Use data and analytics to identify what is working, areas for improvement, and opportunities for growth.
• Prepare regular marketing reports and provide insights and recommendations to the President & CEO.

5. Content & Marketing Materials

• Oversee the development and distribution of marketing materials, including graphics, videos, website content, blogs, and eNewsletters.
• Ensure all marketing content is consistent with the company's brand, messaging, and target audience.

6. Collaboration & Other Responsibilities

• Collaborate with the President & CEO and other teams to ensure marketing initiatives support overall business objectives.
• Manage external marketing partners, vendors, freelancers, or agencies as needed.
• Participate in All Staff, Weekly L10, and Marketing/Leadership meetings as required.
• Perform other marketing-related tasks as assigned by the President & CEO.
• Participate in ongoing training and professional development.